Lifecycle Architect: 0→1 PLG SaaS Growth

Rippling; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Rippling is seeking a Lifecycle Manager to own the self-serve funnel from ground up. You will design architecture within Rippling's stack, instrument the funnel for measurement, and run a continuous experimentation roadmap to drive revenue.

You will connect Product, Marketing, and Sales, ensuring every signal is acted on and every touchpoint moves a user toward value. This role builds what doesn’t exist yet and measures everything you touch.

Qualifications

• 6+ years of lifecycle or demand marketing at high-growth B2B SaaS companies.
• Proven experience building lifecycle programs from 0 to 1 that drive activation, retention and LTV.
• Experience across PLG and SLG motions with successful handoffs between them.
• Fluency in the Salesforce data model and ability to self-serve on SFDC reports.
• Hands-on with marketing automation and email tools (HubSpot, Iterable).
• Analytical ability to write SQL/Snowflake queries and link campaigns to pipeline.
• Proven ability to collaborate across Marketing, Sales and Ops.
• Structured, rigorous approach to A/B testing with measurable impact.

Responsibilities

• Build the self-serve lifecycle funnel for a Rippling product — design architecture, journey stages, and scalable programs in Iterable.
• Own end-to-end lifecycle campaigns: copy, targeting, content, enablement, and performance analysis.
• Manage upsell motion from converted users to demo booked to expand usage across Rippling.
• Analyze lifecycle performance, write queries to prove what works, and optimize for signals.
• Serve as the bridge between Marketing, Sales, and MOps to prevent messaging collisions and keep the engine clean.

Skills

Lifecycle marketing

0-to-1 funnel design

Campaign management

SQL / Snowflake

HubSpot / Iterable

Cross-functional collaboration

A/B testing

Tools

Salesforce

HubSpot

Iterable

Snowflake

Job description

Rippling is seeking a Lifecycle Manager to own the self-serve funnel from ground up. You will design architecture within Rippling's stack, instrument the funnel for measurement, and run a continuous experimentation roadmap to drive revenue.

You will connect Product, Marketing, and Sales, ensuring every signal is acted on and every touchpoint moves a user toward value. This role builds what doesn’t exist yet and measures everything you touch.