Lifecycle Growth Architect: 0→1 SaaS Funnels

Rippling (Netherlands); Minneapolis (MN); On-site; USD 117,000 - 195,000; Full time

Job summary

Rippling seeks a Lifecycle Manager to own the self-serve conversion funnel for a fast-growing product. You’ll design the architecture, implement programs in Iterable, and ensure rigorous measurement.

You will connect Product, Marketing, and Sales to drive activation, retention, and expanding account value. You’ll build 0-to-1 lifecycle programs, instrument the funnel for measurement, and run experiments to compound gains, with direct impact on revenue.

Qualifications

• 6+ years of lifecycle or demand marketing at high-growth B2B SaaS companies.
• Proven experience building lifecycle programs from 0 to 1.
• Experience driving campaigns across PLG and SLG motions.
• Fluency in Salesforce data model and SFDC reports.
• Hands-on with marketing automation tools (Hubspot, Iterable).
• Ability to write SQL/Snowflake queries and tie to pipeline impact.

Responsibilities

• Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products.
• Own end-to-end lifecycle campaigns: copy, targeting, content, enablement, analytics.
• Drive upsell motion from converted customers to expanded accounts.
• Analyze lifecycle performance and write queries to prove impact.
• Coordinate between Marketing, Sales, and MOps to maintain a clean lifecycle engine.

Skills

Lifecycle marketing

Growth marketing

Cross-functional collaboration

SQL / Snowflake

Salesforce data model

Marketing automation

Tools

Hubspot

Iterable

Salesforce

Snowflake

Job description

Rippling seeks a Lifecycle Manager to own the self-serve conversion funnel for a fast-growing product. You’ll design the architecture, implement programs in Iterable, and ensure rigorous measurement.

You will connect Product, Marketing, and Sales to drive activation, retention, and expanding account value. You’ll build 0-to-1 lifecycle programs, instrument the funnel for measurement, and run experiments to compound gains, with direct impact on revenue.