Lifecycle Analytics Leader — Marketing Insights

Cvent, Inc.

Tysons (VA)

On-site

USD 150,000 - 210,000

Full time

8 days ago

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Cvent, Inc. is seeking a seasoned Manager of Marketing Analytics in Tysons, VA to lead lifecycle analytics, measure marketing impact on renewals, expansion, and program penetration, and define KPI frameworks.

You will build dashboards, partner with Sales, CS, and Product Marketing, and guide cross-functional teams with data-driven insights. The role emphasizes AI-enabled analytics, data modeling, and scalable decision-making, with a focus on storytelling and executive-ready recommendations.

Qualifications

10+ years of experience in marketing analytics, with strong expertise in customer lifecycle analytics, retention and renewal measurement, and program performance analysis.
Bachelor's degree in marketing, business, analytics, or a related field, or equivalent practical experience.
Strong ability to translate complex data into clear, actionable insights for non-technical and executive audiences.

Responsibilities

Lead customer lifecycle analytics across retention, renewals, expansion, and customer program penetration, identifying the drivers that influence performance.
Define and evolve the measurement frameworks, KPIs, and analytical methodologies that connect marketing activity to customer business outcomes.
Build a clear point of view on how marketing influences renewals and penetration, and use that perspective to guide investment, optimization, and strategic decision-making.
Analyze customer behavior, journey progression, campaign engagement, and program performance to uncover actionable insights and opportunities for improvement.
Partner with Customer Success, Product Marketing, Revenue teams, and senior leaders to align business goals, define success measures, and answer high-priority strategic questions.
Develop and maintain intuitive Sigma dashboards and executive-ready reporting that make lifecycle and customer marketing performance easy to understand and act on.
Conduct deep-dive analyses of complex customer journeys, segmentation, and program effectiveness to inform strategy and recommendations.
Lead recurring business reviews for Customer Marketing and partner teams, bringing forward clear insights, trends, risks, and recommendations against goals and benchmarks.
Establish and enforce data quality standards, tracking taxonomy, and documentation to improve trust, consistency, and usability of metrics.
Identify and implement process, reporting, and workflow improvements that increase the speed, quality, and efficiency of analytics delivery.
Oversee and mentor a team of analysts, managing roadmaps, intake, prioritization, and delivery while raising the bar on analytical quality and business impact.
Influence decisions through strong storytelling, stakeholder management, and the ability to connect analysis to real business action.