Life Sciences Product Marketing & Enablement Lead

LexisNexis Reed Tech; Horsham (PA); Hybrid; USD 79,000 - 131,000; Full time

Benefits offered by this job

Annual incentive bonus

Job summary

LexisNexis Reed Technologies within our Life Sciences Solutions group seeks a Product Marketing & Enablement Manager to own positioning, messaging, and go-to-market for Life Sciences offerings. You'll equip sales with compelling content and enablement assets while applying AI tools to improve speed and relevance.

You will collaborate across Product, Regulatory Services, Sales and SME teams in a fast-paced, hybrid environment, balancing strategy with hands-on execution to drive pipeline and

Qualifications

• Experience in B2B product marketing or sales enablement within Life Sciences.
• Strong ability to translate complex regulatory data into clear value propositions.
• Excellent writing and editing skills; translating technical ideas into engaging copy.
• Experience creating product positioning, GTM strategies, and sales enablement content.

Responsibilities

• Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging, and value proposition development.
• Translate complex regulatory, data, and service offerings into clear, differentiated customer value and commercial narratives.
• Develop customer personas, use cases, competitive positioning, and objection‑handling frameworks.
• Partner with Product, Regulatory Services, Sales, and SMEs to incorporate customer and market insights into product positioning.
• Create and execute go-to-market plans for product launches, enhancements, and new capabilities.
• Align product roadmap priorities with customer needs, market trends, and commercial opportunities.
• Monitor competitive activity, regulatory developments, and market dynamics to provide actionable recommendations.
• Develop and maintain sales enablement resources, including pitch decks, product briefs, solution overviews, FAQs, and competitive materials.
• Collaborate with Sales teams to identify and address messaging, training, and content gaps throughout the buyer journey.
• Support sales readiness initiatives through training materials, launch communications, and product update resources.
• Contribute to strategic account presentations, proposals, and high-value opportunities.

Skills

B2B product marketing

Sales enablement

Life Sciences regulatory

AI tools usage

Job description

LexisNexis Reed Technologies within our Life Sciences Solutions group seeks a Product Marketing & Enablement Manager to own positioning, messaging, and go-to-market for Life Sciences offerings. You'll equip sales with compelling content and enablement assets while applying AI tools to improve speed and relevance.

You will collaborate across Product, Regulatory Services, Sales and SME teams in a fast-paced, hybrid environment, balancing strategy with hands-on execution to drive pipeline and