Life Sciences Product Marketing & Enablement Lead

LexisNexis; Horsham (PA); Hybrid; USD 79,000 - 131,000; Full time

Job summary

LexisNexis Life Sciences Solutions is seeking a Product Marketing & Enablement Specialist to drive go-to-market strategy and messaging for Life Sciences solutions. You will translate regulatory data and services into compelling customer value and partner with Product, Regulatory Services, Sales, and experts to shape positioning.

You will enable commercial teams with training, content, and campaigns, while embracing approved AI tools to improve speed, relevance and scale, all within a hybrid

Qualifications

• Experience in B2B product marketing or sales enablement.
• Strong Life Sciences industry knowledge preferred.
• Excellent writing and editing skills.
• Experience translating complex products into compelling value propositions.
• Ability to develop product positioning and GTM strategies.

Responsibilities

• Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging, and value proposition development.
• Translate complex regulatory, data, and service offerings into clear, differentiated customer value and commercial narratives.
• Develop customer personas, use cases, competitive positioning, and objection-handling frameworks.
• Partner with Product, Regulatory Services, Sales, and subject matter experts to incorporate customer and market insights into product positioning.
• Create and execute go-to-market plans for product launches, enhancements, and new capabilities.
• Align product roadmap priorities with customer needs, market trends, and commercial opportunities.
• Monitor competitive activity and regulatory developments to provide actionable business recommendations.
• Develop and maintain sales enablement resources, including pitch decks, product briefs, solution overviews, FAQs, and competitive materials.

Skills

B2B product marketing

Sales enablement

Cross-functional collaboration

AI tools adoption

Regulatory affairs

Excellent writing

Go-to-market strategy

Tools

SharePoint

Job description

LexisNexis Life Sciences Solutions is seeking a Product Marketing & Enablement Specialist to drive go-to-market strategy and messaging for Life Sciences solutions. You will translate regulatory data and services into compelling customer value and partner with Product, Regulatory Services, Sales, and experts to shape positioning.

You will enable commercial teams with training, content, and campaigns, while embracing approved AI tools to improve speed, relevance and scale, all within a hybrid