Social Media Content Creator

Genesee District Library; Flint (MI); On-site; USD 22,000 - 31,000; Part time

Job summary

Genesee District Library in Flint, MI seeks a Social Media Content Creator to produce engaging photos and videos, optimize content with SEO techniques, and promote library programs.

You will manage content across TikTok, Instagram, YouTube and more, track results with Google Analytics, and collaborate with the Community Relations Manager to enhance audience reach.

A valid Michigan driver's license is required, and the role may involve travel to branches for events.

Qualifications

• High School diploma and two years of digital content creation experience.
• Proven ability to photograph, edit photos, and edit videos; write scripts.
• Strong storytelling, copywriting, and visual design skills.
• Experience creating and executing a content calendar.
• Familiar with CMS, digital publishing, and editing tools.
• Ability to analyze analytics and pivot strategies.
• Excellent communication and organizational abilities.
• Ability to work with diverse staff and patrons.

Responsibilities

• Create content for multiple social media platforms promoting GDL events and collections.
• Tailor content formats to fit platform requirements (TikTok, Instagram, YouTube, LinkedIn).
• Track performance metrics using Google Analytics and dashboards.
• Maintain current advertising on social media platforms.
• Respond to comments, manage DMs, and grow an audience.
• Ability to travel to locations for content collection, events, and meetings.
• Other duties as assigned.

Skills

Photography

Video editing

Content scripting

Storytelling

Copywriting

Content calendar

CMS tools

Adobe Creative Suite

CapCut

Analytics

Communication

Organization

Public service

Education

High School diploma

2 years content creation experience

Tools

Google Analytics

Canva

Adobe Creative Suite

CapCut

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Social Media Content Creator

2 days ago Requisition ID: 1029

Salary Range: $19.00 To $19.00 Hourly

Join the Genesee District Library Team as a Social Media Content Creator!

Do you love creating engaging videos, capturing great photos, and telling stories that connect with people? Are you always thinking about the next Instagram Reel, TikTok trend, or creative way to engage an audience? If so, Genesee District Library wants to hear from you!

JOB TITLE: Social Media Content Creator

REPORTS TO: Community Relations Manager

CLASSIFICATION: Hourly; Union position

HOURS: Part-time (20 hours per week)

JOB SUMMARY

Under the supervision of the Community Relations Manager, the Content Creator is responsible for creating social media content to promote the Genesee District Library. Candidate will have experience optimizing content for search engines using keywords, meta tags, and SEO (Search Engine Optimization) techniques to measure the content's success.

The Content Creator will complete photo and video assignments assigned by the Community Relations Manager. Assignments may include, but are not limited to: GDL events, GDL's collection, libraries and library spaces, and special projects as assigned.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create content for multiple social media platforms, sharing information about GDL events, collections, libraries, and library spaces.
• Tailor content formats to fit the unique technical and audience requirements of different platforms (e.g., TikTok, Instagram, YouTube, LinkedIn, etc.)
• Track performance metrics using tools like Google Analytics and social media dashboards to evaluate success and adjust strategies.
• Maintain current advertising on social media platforms.
• Use good judgment responding to comments, managing direct messages, and building an audience.
• Ability to travel to various locations for content collection, events, and meetings.
• Other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Demonstrable experience with photography, photo editing, and video editing.
• Experience creating and editing video and audio scripts.
• Strong storytelling, copywriting, and visual design skills.
• Experience creating and executing a content calendar.
• Experience with content management systems, digital publishing, and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Ability to interpret analytics to pivot strategies and maximize audience reach.
• Highly organized with the ability to handle multiple projects and hit tight editorial deadlines.
• Proficient in analyzing numbers, percentages, and statistics to show the impact that social media activity has on GDL.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Classwork, project experience, or training directly related to content creation.
• Ability to work successfully with diverse staff and patrons of all ages, ethnicities, and backgrounds.
• Positive attitude and approach to problem solving, customer service, and public service.
• Able to work independently while staying on task.

EDUCATION, TRAINING AND EXPERIENCE

• High School diploma and two (2) years experience creating content for digital, social media, marketing, or communications platforms.

WILL BE REQUIRED TO

• Work a flexible schedule around programs, events and community outreach.
• Work evenings and weekends as needed.

WORK ENVIRONMENT

The work site location is primarily the GDL Headquarters. Will be required to travel and work in other branches and organizations based on programming needs and community outreach. The schedule will vary according to these needs.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will frequently sit, stand and walk. The employee is occasionally required to stoop, kneel, and reach forward and above the head. The employee will occasionally lift and/or move equipment up to fifty (50) pounds. Specific vision and hearing abilities are required by this job.

SPECIAL REQUIREMENTS

• Possession of a valid Michigan driver's license and vehicle for use on company business.
• Successful completion of a background check.

The above statements are intended to describe the general nature and level of work being performed by personnel assigned to this position. The tasks are not to be construed as an exhaustive list of all job duties performed by those in this position.

The Genesee District Library is an Equal Opportunity Employer.