Library Digital Communications Specialist

City of Grand Rapids; Grand Rapids (MI); On-site; USD 52,000 - 76,000; Full time

Job summary

Grand Rapids Public Library is seeking a full-time Digital Content Manager to oversee GRPL's digital marketing efforts, including photography, videography, website management, and e-news creation. You will collaborate with the Graphic Designer to ensure on-brand communications across social channels and the library system.

Requirements include a Bachelor's degree in Marketing/PR and at least 2 years of related experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations.
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media.

Responsibilities

• Create rich and engaging digital content for use across media platforms, including photography, video, and other assets.
• Oversee all technical aspects of digital content production including post-production responsibilities.
• Develop and execute content strategy for GRPL's social media presence on dashboards including; Instagram, Facebook, Twitter, YouTube, and TikTok.
• Oversee content calendar and support the development of internal procedures to ensure quality and timeliness of media.
• Manage customer-facing communication on social media dashboards.
• Maintain existing website content and update the site with new content as provided by various departments and staff; troubleshoot reported website issues as needed.
• Maintain an organized library of digital assets such as photography and video.
• Develop ideas for digital storytelling in collaboration with staff across the library system.
• Schedule digital advertising campaigns with the support of Communications Manager.
• Researches and understands emerging social media trends and tools; makes recommendations on how to leverage new platforms to meet organizational needs and increase awareness of GRPL's brand, services, and resources.
• Tracks, measures, analyzes, and reports on engagement on social platforms on an ongoing basis.
• Manages work with outside vendors on photography and video projects and assures cost containment and quality production.
• Supports e-news creation as requested.
• Performs other duties of a similar nature as assigned

Skills

Visual acuity

Content strategy

Photography

Communication skills

Education

Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations

Tools

Adobe Creative Suite

Final Cut Pro

Logic Pro

Wordpress

Google Analytics

Adwords

SEO

SEM

Job description

This full-time position leads GRPL content marketing efforts across all social media platforms and is responsible for photography and videography, website management, e-news creation, and working collaboratively with GRPL's Graphic Designer to ensure all digital marketing initiatives are on brand. The position reports directly to the Marketing and Communications Manager and serves as a support to other organizational departments.

Examples of work:

• Create rich and engaging digital content for use across media platforms, including but not limited to photography, video, and other assets as needed
• Oversee all technical aspects of digital content production including executing post-production responsibilities
• Develop and execute content strategy for GRPL's social media presence on dashboards including; Instagram, Facebook, Twitter, YouTube, and TikTok
• Oversee content calendar and support the development of internal procedures to ensure quality and timeliness of media
• Manage customer-facing communication on social media dashboards
• Maintain existing website content and update the site with new content as provided by various departments and staff; troubleshoot reported website issues as needed
• Maintain an organized library of digital assets such as photography and video
• Develop ideas for digital storytelling in collaboration with staff across the library system
• Schedule digital advertising campaigns with the support of Communications Manager
• Researches and understands emerging social media trends and tools; makes recommendations on how to leverage new platforms to meet organizational needs and increase awareness of GRPL's brand, services, and resources
• Tracks, measures, analyzes, and reports on engagement on social platforms on an ongoing basis
• Manages work with outside vendors on photography and video projects and assures cost containment and quality production
• Supports e-news creation as requested
• Performs other duties of a similar nature as assigned

Required:

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media

Preferred:

• At least 2 years of professional experience with Adobe Creative Suite, Final Cut Pro, Logic Pro, Wordpress, Google Analytics, Adwords, SEO, and SEM
• At least 2 years of professional experience with graphic design, print media, photography and videography production
• Ability to communicate effectively in Spanish

Ability to:

• Learn and keep current with trends and opportunities in graphic design, print media, digital media, photo and video production, and related tools.
• Communicate effectively and professionally with diverse groups both verbally and in writing; strong editing skills.
• Set and meet priorities; adaptability and judgment to reprioritize as needed; ability to manage multiple projects at once and meet deadlines.
• Perform standardized processes; ability to follow procedures in processing forms and other communication.
• Understand systems and maintain an organized and effective work process; flexibility to review and improve upon processes as they become dated or new information becomes available.
• Establish and maintain effective working relationships with other staff and the general public; ability to work collaboratively on a team.
• Provide engaging and consistent customer service.
• Effectively manage emotions in the workplace and maintain professional composure and communication.
• Work with supervisor and process feedback regarding job performance.
• Access, input, and retrieve information from a computer.

Understanding of:

• General office procedures, processes and equipment; ability to operate a variety of office equipment, including computer workstations, typical electronic devices, and software.

Skills in:

• Visual acuity to effectively use computer workstations and other applicable electronic devices; visual acuity to evaluate print, media, photography and videography; auditory acuity to evaluate sound as it relates to videos, podcasts, and the scope of work.
• Digital content production and strategy.
• Photography of people, events, architecture, and objects

Please note the following:

• A cover letter is required
  • Please attach a cover letter in pdf format that describes the following:
  • What experience or skills make you uniquely qualified for this position?
  • What excited you about working for the Communications Department within the Library?
• A portfolio of photography and video work is required
• All communication regarding this position will be done via email; it is your responsibility to ensure that your email address is up-to-date on your account profile

All inquiries related to this posting should be directed to:

Grand Rapids Public Library

111 Library St NE

Grand Rapids, MI 49503

616-988-5400 | [e-mail]

GRPL proudly promotes diversity and inclusion in employment, and strives to maintain a workplace culture where respect and positive recognition of differences are cultivated. Grand Rapids Public Library provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, gender, gender identity, sexual orientation, age, national origin, veteran status, disability, height, weight, familial status, marital status, or any other characteristic protected by applicable law. GRPL will make reasonable accommodations for employees and job applicants with disabilities. This applies to all terms and conditions of employment, including but not limited to recruiting, hiring, transfer, training, promotion, discipline, termination, leaves of absence, compensation, and benefits, as well as work-related events and activities.