Part-Time Social Media Content Creator — Storytelling & Video

The GDL; Flint (MI); On-site; USD 22,000 - 31,000; Part time

Job summary

Genesee District Library in Michigan seeks a Social Media Content Creator to produce engaging photos and videos, optimize content for search engines, and tell compelling stories to promote library events and collections.

Under the supervision of the Community Relations Manager, you will manage content calendars, tailor formats for TikTok, Instagram, YouTube, and LinkedIn, track performance with analytics, and travel to events and library spaces as needed.

Qualifications

• Photography, photo editing, and video editing experience.
• Experience creating and editing video and audio scripts.
• Strong storytelling, copywriting, and visual design skills.
• Experience creating and executing a content calendar.
• Experience with CMS, digital publishing, and editing tools (Adobe Creative Suite, Canva, CapCut, etc.).
• Ability to interpret analytics to pivot strategies and maximize audience reach.
• Highly organized with the ability to handle multiple projects and hit tight editorial deadlines.
• Proficient in analyzing numbers, percentages, and statistics to show impact of social media activity.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Classwork, project experience, or training related to content creation.
• Ability to work with diverse staff and patrons of all ages, ethnicities, and backgrounds.
• Positive attitude and problem-solving, customer service, and public service.
• Able to work independently while staying on task.

Responsibilities

• Create content for multiple social media platforms, sharing information about GDL events, collections, libraries, and library spaces.
• Tailor content formats to fit the platform requirements (TikTok, Instagram, YouTube, LinkedIn, etc.).
• Track performance metrics using tools like Google Analytics and social media dashboards to evaluate success and adjust strategies.
• Maintain current advertising on social media platforms.
• Respond to comments, manage direct messages, and build an audience with good judgment.
• Travel to various locations for content collection, events, and meetings.
• Other duties as assigned.

Skills

Photography

Photo editing

Video editing

Scripts (video/audio)

Storytelling

Copywriting

Content calendar

CMS / publishing tools

Adobe Creative Suite

Canva

CapCut

Analytics interpretation

Organization

Communication skills

Diversity & inclusion

Independent work

Education

High School diploma

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Genesee District Library in Michigan seeks a Social Media Content Creator to produce engaging photos and videos, optimize content for search engines, and tell compelling stories to promote library events and collections.

Under the supervision of the Community Relations Manager, you will manage content calendars, tailor formats for TikTok, Instagram, YouTube, and LinkedIn, track performance with analytics, and travel to events and library spaces as needed.