Library Digital Communications Specialist

Our Community's Children; Grand Rapids (MI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Paid time off

Retirement plan

Tuition reimbursement

Professional development support

Job summary

Grand Rapids Public Library (GRPL) seeks a full-time Content Marketing Specialist to lead digital marketing across social platforms, photography, videography, and website maintenance. You will collaborate with GRPL's Graphic Designer to keep all initiatives on brand and aligned with library goals.

You will report to the Marketing and Communications Manager and support multiple departments, developing content strategies, managing calendars, and analyzing engagement metrics to raise GRPL's

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations.
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media.
• Preferred: 2+ years with Adobe Creative Suite, Final Cut Pro, Logic Pro, Wordpress, Google Analytics, Adwords, SEO, and SEM.
• Preferred: experience with graphic design, photography and videography production.
• Ability to communicate effectively in Spanish.

Responsibilities

• Create rich digital content for use across media platforms, including photography and video.
• Oversee technical aspects of digital content production and post-production.
• Develop and execute content strategy for GRPL's social media on Instagram, Facebook, Twitter, YouTube, and TikTok.
• Oversee content calendar and internal procedures to ensure quality and timeliness.
• Manage customer-facing communication on social media dashboards.
• Maintain and update website content; troubleshoot issues as needed.
• Maintain an organized library of digital assets.
• Develop ideas for digital storytelling in collaboration with staff.
• Schedule digital advertising campaigns with the Communications Manager.
• Research trends and tools; recommend platform strategies to increase brand awareness.
• Track, measure, analyze, and report on social engagement.
• Coordinate with outside vendors for photography and video; ensure cost containment and quality.
• Support e-news creation as requested.

Skills

Photography

Video production

Social media management

Content strategy

Bilingual Spanish

Education

Bachelor's degree in Marketing/Communications/Advertising/PR

Tools

Adobe Creative Suite

Final Cut Pro

Logic Pro

Wordpress

Google Analytics

Adwords

SEO

SEM

Job description

Nature of Work

This full-time position leads GRPL content marketing efforts across all social media platforms and is responsible for photography and videography, website management, e-news creation, and working collaboratively with GRPL's Graphic Designer to ensure all digital marketing initiatives are on brand.

The position reports directly to the Marketing and Communications Manager and serves as a support to other organizational departments.

Examples Of Work

• Create rich and engaging digital content for use across media platforms, including but not limited to photography, video, and other assets as needed
• Oversee all technical aspects of digital content production including executing post-production responsibilities
• Develop and execute content strategy for GRPL's social media presence on dashboards including; Instagram, Facebook, Twitter, YouTube, and TikTok
• Oversee content calendar and support the development of internal procedures to ensure quality and timeliness of media
• Manage customer-facing communication on social media dashboards
• Maintain existing website content and update the site with new content as provided by various departments and staff; troubleshoot reported website issues as needed
• Maintain an organized library of digital assets such as photography and video
• Develop ideas for digital storytelling in collaboration with staff across the library system
• Schedule digital advertising campaigns with the support of Communications Manager
• Researches and understands emerging social media trends and tools; makes recommendations on how to leverage new platforms to meet organizational needs and increase awareness of GRPL's brand, services, and resources
• Tracks, measures, analyzes, and reports on engagement on social platforms on an ongoing basis
• Manages work with outside vendors on photography and video projects and assures cost containment and quality production
• Supports e-news creation as requested
• Performs other duties of a similar nature as assigned

Required

Minimum Training and Experience

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media

Preferred

• At least 2 years of professional experience with Adobe Creative Suite, Final Cut Pro, Logic Pro, Wordpress, Google Analytics, Adwords, SEO, and SEM
• At least 2 years of professional experience with graphic design, print media, photography and videography production
• Ability to communicate effectively in Spanish

Other Necessary Qualifications

• Learn and keep current with trends and opportunities in graphic design, print media, digital media, photo and video production, and related tools.
• Communicate effectively and professionally with diverse groups both verbally and in writing; strong editing skills.
• Set and meet priorities; adaptability and judgment to reprioritize as needed; ability to manage multiple projects at once and meet deadlines.
• Perform standardized processes; ability to follow procedures in processing forms and other communication.
• Understand systems and maintain an organized and effective work process; flexibility to review and improve upon processes as they become dated or new information becomes available.
• Establish and maintain effective working relationships with other staff and the general public; ability to work collaboratively on a team.
• Provide engaging and consistent customer service.
• Effectively manage emotions in the workplace and maintain professional composure and communication.
• Work with supervisor and process feedback regarding job performance.
• Access, input, and retrieve information from a computer.

Understanding Of

• General office procedures, processes and equipment; ability to operate a variety of office equipment, including computer workstations, typical electronic devices, and software.

Skills In

• Visual acuity to effectively use computer workstations and other applicable electronic devices; visual acuity to evaluate print, media, photography and videography; auditory acuity to evaluate sound as it relates to videos, podcasts, and the scope of work.
• Digital content production and strategy.
• Photography of people, events, architecture, and objects

Other Information

• A cover letter is required
• A portfolio of photography and video work is required
• All communication regarding this position will be done via email; it is your responsibility to ensure that your email address is up-to-date on your account profile
• To be eligible for this position, you must apply through the City of Grand Rapids Job Opportunities page

GRPL | Full-time Rank & File Employee Benefit Summary

• Medical, Dental, and Vision insurance
• Paid time off
  • Paid holidays
  • Floating holidays
  • Vacation
  • Sick leave
  • Personal time
  • Bereavement leave
  • Parental leave
  • Jury duty leave
• Retirement
  • 401a Retirement Plan
  • Health Care Savings Plan with defined contributions
  • 457 Deferred Compensation Plan
• Tuition reimbursement
• Professional development and membership reimbursement
• Employee Assistance Plan

Diversity and Inclusion

GRPL proudly promotes diversity and inclusion in employment, and strives to maintain a workplace culture where respect and positive recognition of differences are cultivated.

Grand Rapids Public Library provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, gender, gender identity, sexual orientation, age, national origin, veteran status, disability, height, weight, familial status, marital status, or any other characteristic protected by applicable law. GRPL will make reasonable accommodations for employees and job applicants with disabilities.

This applies to all terms and conditions of employment, including but not limited to recruiting, hiring, transfer, training, promotion, discipline, termination, leaves of absence, compensation, and benefits, as well as work-related events and activities.

Grand Rapids Public Library
111 Library St NE
Grand Rapids, MI 49503
616-988-5400 | [e-mail]