Library Digital Content & Social Media Lead

City of Grand Rapids; Grand Rapids (MI); On-site; USD 52,000 - 76,000; Full time

Job summary

Grand Rapids Public Library is seeking a full-time Digital Content Manager to oversee GRPL's digital marketing efforts, including photography, videography, website management, and e-news creation. You will collaborate with the Graphic Designer to ensure on-brand communications across social channels and the library system.

Requirements include a Bachelor's degree in Marketing/PR and at least 2 years of related experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations.
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media.

Responsibilities

• Create rich and engaging digital content for use across media platforms, including photography, video, and other assets.
• Oversee all technical aspects of digital content production including post-production responsibilities.
• Develop and execute content strategy for GRPL's social media presence on dashboards including; Instagram, Facebook, Twitter, YouTube, and TikTok.
• Oversee content calendar and support the development of internal procedures to ensure quality and timeliness of media.
• Manage customer-facing communication on social media dashboards.
• Maintain existing website content and update the site with new content as provided by various departments and staff; troubleshoot reported website issues as needed.
• Maintain an organized library of digital assets such as photography and video.
• Develop ideas for digital storytelling in collaboration with staff across the library system.
• Schedule digital advertising campaigns with the support of Communications Manager.
• Researches and understands emerging social media trends and tools; makes recommendations on how to leverage new platforms to meet organizational needs and increase awareness of GRPL's brand, services, and resources.
• Tracks, measures, analyzes, and reports on engagement on social platforms on an ongoing basis.
• Manages work with outside vendors on photography and video projects and assures cost containment and quality production.
• Supports e-news creation as requested.
• Performs other duties of a similar nature as assigned

Skills

Visual acuity

Content strategy

Photography

Communication skills

Education

Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations

Tools

Adobe Creative Suite

Final Cut Pro

Logic Pro

Wordpress

Google Analytics

Adwords

SEO

SEM

Job description

Grand Rapids Public Library is seeking a full-time Digital Content Manager to oversee GRPL's digital marketing efforts, including photography, videography, website management, and e-news creation. You will collaborate with the Graphic Designer to ensure on-brand communications across social channels and the library system.

Requirements include a Bachelor's degree in Marketing/PR and at least 2 years of related experience.