Web Content Strategist & UX Lead

The University of Tampa; Tampa (FL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Free Tuition

Paid leave

Health benefits

Employer-Funded Health Reimbursement

Disability Insurance

Employee Assistance Program

On-Campus Parking

Wellness initiatives

Job summary

The University of Tampa is seeking a Content Strategist to lead and govern the university's web content ecosystem. You will translate brand narratives into engaging digital experiences that support enrollment, engagement, and reputation objectives.

You'll develop content models, ensure accessibility and SEO best practices, and collaborate with campus partners to drive consistent, high-quality content across the site. This role reports to the Director of Content Strategy.

Qualifications

• Three to five years of experience creating and optimizing web content.
• Experience with enterprise CMS platforms (Adobe Experience Manager preferred).
• Working knowledge of SEO, UX principles, analytics, and accessibility standards.

Responsibilities

• Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.
• Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.
• Define and maintain content models for key page types and support information architecture within the CMS.
• Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.
• Collaborate with campus partners to support campaigns and initiatives and align with paid media and email strategies.

Skills

Strong writing and editing

Content strategy

SEO

UX principles

Analytics

Education

Bachelor’s degree in communications, journalism, marketing, digital media, or related field

Tools

Adobe Experience Manager

Google Analytics 4

BrightEdge

Job description

The University of Tampa is seeking a Content Strategist to lead and govern the university's web content ecosystem. You will translate brand narratives into engaging digital experiences that support enrollment, engagement, and reputation objectives.

You'll develop content models, ensure accessibility and SEO best practices, and collaborate with campus partners to drive consistent, high-quality content across the site. This role reports to the Director of Content Strategy.