Lead-to-Close Revenue Operations Analyst

Nielsen

New York (NY)

Hybrid

USD 120,000 - 170,000

Full time

4 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Nielsen seeks a Senior Marketing Sales Analyst to own and optimize the lead-to-opportunity workflow for U.S. mid-market and small enterprise sellers, driving consistent process adoption and KPIs across regions.

You will design end-to-end processes, train new hires, and partner with Marketing to close the loop on lead reporting while maintaining global consistency and strong performance insight for leadership.

Qualifications

Bachelor's degree required.
10+ years Salesforce and Pardot experience.
Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function.
Strong Salesforce reporting infrastructure—comfortable building reports/dashboards natively in Salesforce, in connected apps like Google Sheets, and in AI-based reporting front ends; experience with Gemini and/or Claude is a plus.
Experience supporting sellers who manage mid-market or small enterprise accounts—high-volume, quick-turnaround business—strongly preferred.
Experience supporting or coordinating with global sales teams (EMEA, Asia/Pacific) is a plus.
Strong process design, project management, and analytical skills, with ability to translate data into clear recommendations.
Excellent communication skills; able to train and coach sellers directly and to present performance and process updates to senior leadership, including the CRO.

Responsibilities

Design, document, and continuously improve the end-to-end lead-to-opportunity process, including steps sellers follow, tools used at each stage, and SLAs.
Identify process bottlenecks and inefficiencies in lead conversion and drive fixes with sales leadership.
Define and maintain KPIs used to measure lead conversion performance (speed-to-lead, contact rates, stage-to-stage conversion, cycle time, win rate).
Build and maintain reporting and dashboards that support the CRO, sales managers, and sellers—in Salesforce, Google Sheets, and AI-based front ends.
Ensure reporting stays accurate and trusted as the source of truth for lead-to-close performance.
Train new sales hires on the lead process, tools, and SLAs as part of onboarding.
Monitor adherence to the process and address gaps with sellers and managers.
Serve as the point of contact for day-to-day questions on how to follow the process.
Work with Marketing to maintain closed loop on lead reporting and analytics.
Ensure changes to the lead process are documented and rolled out to sellers.
Maintain a U.S.-first focus while ensuring consistency across EMEA and APAC.
Partner with regional Revenue/Sales Ops to align global process standards.