Lead Tasting Room & Hospitality Manager

Crimson Wine Group; Dayton (OR); On-site; USD 69,000 - 75,000; Full time

Job summary

Crimson Wine Group in Dayton, Oregon is seeking an Assistant Tasting Room Manager to lead our hospitality team and deliver brand-defining guest experiences. You will manage front-of-house operations, training, scheduling, and daily logistics to support wine and club sales.

The ideal candidate is service-driven, adaptable, and able to coach staff while maintaining VIP discretion and safety standards. This hands-on leadership role includes evening/weekend availability and travel as needed.

Qualifications

• Minimum 2 years of prior relevant retail tasting room or consumer direct sales experience.
• Strong leadership, influence, and communication skills, with the ability to present ideas, motivate teams, and interact effectively across all levels.
• Strategic thinker with demonstrated ability to implement transformative initiatives and drive results.
• Excellent organizational, analytical, and problem-solving abilities, with proven success managing multiple projects and deadlines.
• Extensive knowledge of luxury products, wine, production processes, and the wine industry.
• Professional, engaging, and adaptable demeanor with a positive and creative approach to leadership and hospitality.
• Strong customer service orientation and ability to build meaningful guest and team relationships.
• Proficiency with CRM and POS systems, and Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Willingness to travel as needed.
• Flexible schedule to include evenings and weekends based on business demand.
• Able to lift and carry up to 40 lbs. and stand for extended periods.
• Must have a valid Driver’s License.

Responsibilities

• Direct responsibility for hiring, training, onboarding, and supervising tasting room hospitality staff.
• Create and manage staff schedules to ensure optimal labor-to-traffic ratios, balancing labor costs with service excellence.
• Manage time keeping and process bi-weekly payroll/tips and monthly sales incentives with accuracy and on time.
• Conduct performance management, provide continuous coaching, deliver recognition, and ensure full compliance with company policies and labor laws.
• Lead effective and motivating pre-shift meetings to align the team on daily priorities, service expectations, and safety protocols.
• Maintain strict standards of discretion and confidentiality regarding VIP guests, internal metrics, and strategic business data.
• Ensure FOH/BOH readiness by managing organization of physical spaces, supply ordering, merchandise, wine transfers, in-house shipping logistics, and leading monthly inventory counts.
• Proactively optimize guest reservations and waitlist to maximize daily capacity, utilizing guest profiles to ensure seamless service and personalized experiences.
• Act as the primary hands-on floor leader during operating hours, directly supporting tasting room experiences, and executing onsite events as needed.
• Establish and maintain workflows and daily routines that allow the team to anticipate guest needs, remove operational barriers, and deliver a seamless end-to-end experience.
• Proactively identify and address service gaps, determine root causes, and implement sustainable solutions to prevent recurrence.
• Execute general DTC administrative tasks to support estate and corporate business operations.
• Maintain and troubleshoot POS, reservation, and IT systems, collaborating directly with IT Team to ensure operational continuity.
• Enforce compliance with safe alcohol service standards, food safety, workplace safety protocols, and internal financial controls.

Skills

Leadership

Communication

Customer service

Organizational skills

Problem-solving

CRM

POS

Microsoft Office

Tools

CRM

POS

Microsoft Office

Job description

Crimson Wine Group in Dayton, Oregon is seeking an Assistant Tasting Room Manager to lead our hospitality team and deliver brand-defining guest experiences. You will manage front-of-house operations, training, scheduling, and daily logistics to support wine and club sales.

The ideal candidate is service-driven, adaptable, and able to coach staff while maintaining VIP discretion and safety standards. This hands-on leadership role includes evening/weekend availability and travel as needed.