Lead Qualification & Routing Specialist

Synopsys; Mountain View (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

Synopsys is seeking a team-oriented go-to-market specialist to manage marketing-generated inquiries in Salesforce and route them to the appropriate sales channels. You will handle the inbound line with fair distribution, qualify or route inquiries, and maintain Salesforce data hygiene while collaborating with multiple stakeholders.

The role emphasizes data-driven decision making, English communication, and flexibility to adapt to changing processes as Synopsys aligns closer under the Go To

Qualifications

• Bachelor's degree or 4 years of full-time employment required with a High School diploma.
• Bachelor's degree in business or marketing preferred.
• Experience in CRM (Salesforce preferred).
• Strong written and verbal communication skills.
• Well-organized to handle high-priority inquiries without disrupting daily role.
• Fluency in English.

Responsibilities

• Act as the first point of contact for marketing generated inquiries within Salesforce for the Synopsys S&A business.
• Responsible for the inbound sales inquiry phone line with round robin distribution amongst the team.
• Evaluating whether inquiries are ready for sales communication or require additional qualification based on defined criteria.
• Upon initial evaluation and qualification, route to the proper sales channel.
• Administration of the lead routing process to Direct Sales or Channel Partners per predefined criteria based on region and product interest.
• Maintaining data hygiene within Salesforce.
• Working closely with various stakeholders across the business.

Skills

CRM

Salesforce

Data driven

Communication

English

Spanish

Education

Bachelor's degree in business or marketing

Tools

Salesforce

Job description

Synopsys is seeking a team-oriented go-to-market specialist to manage marketing-generated inquiries in Salesforce and route them to the appropriate sales channels. You will handle the inbound line with fair distribution, qualify or route inquiries, and maintain Salesforce data hygiene while collaborating with multiple stakeholders.

The role emphasizes data-driven decision making, English communication, and flexibility to adapt to changing processes as Synopsys aligns closer under the Go To