IVT Product Marketing Lead: Launch & Content Strategy

Haemonetics Corp; Chicago (IL); On-site; USD 104,000 - 176,000; Full time

Benefits offered by this job

401(k) with employer match

Employee stock purchase plan

Flexible time off

Paid vacation and holidays

Parental leave

Tuition reimbursement

Health and welfare benefits

Job summary

Haemonetics Corp is seeking a seasoned Product Marketing professional to own downstream marketing for the IVT franchise. You will translate clinical evidence into compelling content, develop field-ready tools, and lead launch execution across global regions.

The role requires strong storytelling, launch planning, and cross-functional collaboration with Product Management, Marketing Communications, and sales teams. A Bachelor's degree and 4+ years in medical device marketing are expected.

Qualifications

• Strong ability to translate clinical data into field-ready messaging.
• Experience launching products in a regulated environment with MLR reviews.
• Excellent cross-functional and executive communication skills.

Responsibilities

• Own downstream marketing strategy and content for IVT across regions.
• Create differentiated promotional and educational content and programs.
• Drive launch planning and execution for new indications and label expansions.
• Conduct market analysis and competitive intelligence for the venous closure segment.
• Monitor product performance and gather field feedback for improvements.

Skills

Commercial storytelling

Launch planning

Agency management

Competitive intelligence

Executive communication

Education

Bachelor's Degree B.S.

Job description

Haemonetics Corp is seeking a seasoned Product Marketing professional to own downstream marketing for the IVT franchise. You will translate clinical evidence into compelling content, develop field-ready tools, and lead launch execution across global regions.

The role requires strong storytelling, launch planning, and cross-functional collaboration with Product Management, Marketing Communications, and sales teams. A Bachelor's degree and 4+ years in medical device marketing are expected.