Lead Growth Product Manager, Acquisition

Scribd, Inc.; Atlanta (GA); Hybrid; USD 141,000 - 244,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and vis

Mental health support

Retirement matching and equity

Job summary

Scribd, Inc. is seeking a Lead Product Manager to own user acquisition strategy across channels, collaborating with Performance Marketing, SEO, Partnerships, and Brand to shape where and how we acquire new subscribers.

You will define audiences, expand channel mix, and build product features that drive durable growth, working with Engineering, Design, Analytics, Data Science, and Marketing to align product and channel investments.

Qualifications

• 7+ years in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business.
• Hybrid background: a product manager with deep growth marketing experience, or a growth marketer with strong product management experience.

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
• Develop and maintain a cross-channel view of where acquisition investment pays off, and bring evidence-backed recommendations to channel owners and leadership.
• Build acquisition into the product itself through referrals, sharing, and experiences that help existing users bring in new ones.
• Build and maintain product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, and channel integrations.
• Identify and test new ways to reach users and scale the ones that prove durable.
• Collaborate with Performance Marketing, SEO, Partnerships, and Brand so that product and channel investments reinforce each other.
• Set the measurement bar for acquisition, linking investment to long-term subscriber value.
• Cross-functionally collaborate with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Product management

Growth marketing

Acquisition channels

Data analytics

Influence without authority

Job description

Scribd, Inc. is seeking a Lead Product Manager to own user acquisition strategy across channels, collaborating with Performance Marketing, SEO, Partnerships, and Brand to shape where and how we acquire new subscribers.

You will define audiences, expand channel mix, and build product features that drive durable growth, working with Engineering, Design, Analytics, Data Science, and Marketing to align product and channel investments.