Lead Growth Product Manager, User Acquisition

Scribd, Inc.; Los Angeles (CA); On-site; USD 171,000 - 257,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, and vision coverage

Paid time off including vacation and..

Job summary

Scribd, Inc. in California is seeking a Lead Product Manager to own user acquisition strategy and roadmap across channels. You will define audiences, broaden the channel mix, and lead product-backed investment, partnering with marketing and brand to ensure cohesive growth.

Ideal candidates bring deep product management with growth marketing experience and a track record of integrating acquisition mechanics into products, while influencing peers and steering strategic direction.

Qualifications

• Minimum 7 years in product management or growth.
• At least 2 years focused on user acquisition.
• Hybrid background: product + growth marketing.
• Data-driven with funnel optimization and attribution.

Responsibilities

• Own acquisition roadmap and allocate engineering investment.
• Maintain cross-channel view and present evidence-based recommendations.
• Integrate acquisition into the product via referrals and sharing features.
• Enhance channels with discoverability, search, and AI readiness.
• Test new acquisition methods and scale durable solutions.
• Collaborate with Performance Marketing, SEO, Partnerships and Brand.
• Set metrics tying investment to long-term subscriber value.
• Work cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Growth marketing

Product management

Data analytics

Influence

Cross-functional collaboration

Job description

Scribd, Inc. in California is seeking a Lead Product Manager to own user acquisition strategy and roadmap across channels. You will define audiences, broaden the channel mix, and lead product-backed investment, partnering with marketing and brand to ensure cohesive growth.

Ideal candidates bring deep product management with growth marketing experience and a track record of integrating acquisition mechanics into products, while influencing peers and steering strategic direction.