Lead Product Manager: Growth & User Acquisition

Scribd, Inc.; Sacramento (CA); Hybrid; USD 171,000 - 257,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, vision coverage

Mental health support

Generous paid time off

Parental leave & family support

Retirement matching & equity

Learning & development programs

Wellness & home office stipends

Complimentary Scribd product access

AI tools access

Job summary

Scribd, Inc. is seeking a Lead Product Manager to own how we acquire new users across channels and to define audiences, broaden the channel mix, and drive the roadmap with engineering investment. The role blends product leadership with growth marketing expertise to steer durable growth.

You will work with Performance Marketing, SEO, Partnerships and Brand to ensure a unified strategy, while collaborating with cross‑functional teams to maximize subscriber value at scale.

Qualifications

• 7+ years in product management or growth.
• 2+ years in user acquisition, preferably in consumer subscription.
• Hybrid background: product manager with growth marketing or growth marketer with product experience.
• Fluency across acquisition channels: paid search, social, SEO, partnerships.
• Ability to influence peers without direct authority.
• Experience building acquisition mechanics into a product.
• Comfort with ambiguity and defining new charters.

Responsibilities

• Own the acquisition roadmap and prioritise engineering investment.
• Maintain cross-channel view of acquisition ROI and present evidence-based recommendations to leadership.
• Integrate acquisition into the product via referrals, sharing, and onboarding experiences.
• Build and enhance product capabilities for channels: discoverability, search, AI readiness, integrations, and tracking.
• Identify and test new growth opportunities and scale durable channels.
• Collaborate with Performance Marketing, SEO, Partnerships and Brand to align strategies.
• Set a measurement bar linking investment to long-term subscriber value.
• Work cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Acquisition strategy

Cross-functional collab

Data analytics

Growth marketing

Product management

SEO/SEM

Channel partnerships

Job description

Scribd, Inc. is seeking a Lead Product Manager to own how we acquire new users across channels and to define audiences, broaden the channel mix, and drive the roadmap with engineering investment. The role blends product leadership with growth marketing expertise to steer durable growth.

You will work with Performance Marketing, SEO, Partnerships and Brand to ensure a unified strategy, while collaborating with cross‑functional teams to maximize subscriber value at scale.