Lead Product Manager, Growth & Acquisition

Scribd, Inc.; Dallas (TX); Hybrid; USD 141,000 - 244,000; Full time

Benefits offered by this job

Flexible work model

Health, dental, vision coverage

Mental health support

Generous paid time off and holidays

Parental leave and family support

Retirement matching and equity

Learning and development programs

Wellness and home office stipend

AI tools access

Job summary

Scribd, Inc. seeks a Lead Product Manager to own how we acquire new users. You will define audiences, broaden channel mix, and drive the roadmap with engineering investment, balancing acquisition with product strategy.

This role combines deep growth marketing with product leadership to shape sustainable subscriber growth. You will partner with Performance Marketing, SEO, Partnerships, and Brand, ensuring cohesive strategies across channels while measuring impact on long-term subscriber value.

Qualifications

• 7+ years in product management or growth, with 2+ years focused on user acquisition.
• Hybrid background: growth marketer with strong product management, or product manager with growth experience.
• Fluency across acquisition channels: paid search, paid social, SEO, partnerships, and product-led acquisition.
• Credibility to be a peer to channel experts.
• Track record of building acquisition mechanics into a product.
• Strong data analytics, experimentation, attribution, and funnel optimization.
• Ability to influence without direct authority and align marketing and product teams.
• Comfort with ambiguity and willingness to define a new charter.
• Nice to have: AI search engines, large-scale SEO, B2C/B2B2C models.

Responsibilities

• Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
• Develop and maintain a cross-channel view of acquisition investment and provide evidence-backed recommendations to channel owners and leadership.
• Incorporate acquisition into the product itself through referrals, sharing, and other experiences to drive new users.
• Build and maintain product capabilities that enhance channel effectiveness (discoverability, search, AI readiness, integrations, tracking).
• Identify and test new ways to reach users and scale proven channels.
• Collaborate with Performance Marketing, SEO, Partnerships, and Brand so product and channel investments reinforce each other.
• Set the measurement bar for acquisition by tying investments to long-term subscriber value.
• Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand.

Skills

Acquisition growth

Cross-functional collaboration

Data analytics

Channel expertise

Product management

Experimentation

Influence without authority

AI search engines

Job description

Scribd, Inc. seeks a Lead Product Manager to own how we acquire new users. You will define audiences, broaden channel mix, and drive the roadmap with engineering investment, balancing acquisition with product strategy.

This role combines deep growth marketing with product leadership to shape sustainable subscriber growth. You will partner with Performance Marketing, SEO, Partnerships, and Brand, ensuring cohesive strategies across channels while measuring impact on long-term subscriber value.