Lead Product Manager - AI-Driven Marketing Planning

UKG; Dover (DE); Sur place; USD 134 000 - 191 000; Plein temps

Résumé du poste

UKG is seeking a Lead Product Manager, Marketing Planning & Automation to own the vision, strategy, and roadmap for Marketing Planning and its integrations. You will lead the evolution of Marketing Planning into a scalable enterprise capability that connects priorities, investment allocation, campaign development, execution, measurement, attribution, and performance.

You will collaborate with Marketing, Data & Analytics, FP&A, Sales, Technology, and Architecture to connect planning to pipeline

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Measurement or Attribution.
• Strong understanding of how marketing activity translates into engagement, opportunities, pipeline and revenue.
• Hands-on with at least one major marketing automation platform (Eloqua, Marketo, or SFMC).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading product discovery, prioritization, and delivery.

Responsabilités

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, metadata, governance, and business processes.
• Enable leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across marketing tech stacks.
• Eliminate manual handoffs and disconnected workflows across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDRs, opportunities, pipeline, and revenue.
• Partner with Data & Analytics to deliver trusted data models, reporting and attribution.
• Identify opportunities to automate Marketing Operations with AI-assisted and AI-driven execution.
• Define product metrics for planning efficiency, velocity, adoption, data quality, and impact.
• Shape an AI-first vision for planning and attribution with governance and explainability.
• Drive executive alignment and communicate strategy, decisions, risks, and progress.

Connaissances

Product management

B2B SaaS

Marketing Operations

Campaign management

Measurement & attribution

Data-driven decisions

Cross-functional collaboration

Executive communication

AI awareness

Stakeholder alignment

Outils

Adobe Workfront

Eloqua

Marketo

Salesforce Marketing Cloud

Cvent

Google Analytics

Description du poste

UKG is seeking a Lead Product Manager, Marketing Planning & Automation to own the vision, strategy, and roadmap for Marketing Planning and its integrations. You will lead the evolution of Marketing Planning into a scalable enterprise capability that connects priorities, investment allocation, campaign development, execution, measurement, attribution, and performance.

You will collaborate with Marketing, Data & Analytics, FP&A, Sales, Technology, and Architecture to connect planning to pipeline