Lead Product Manager, AI-Driven Marketing Planning

UKG Inc.; Austin (TX); Sur place; USD 134 000 - 191 000; Plein temps

Résumé du poste

UKG is seeking an experienced Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, roadmap, and outcomes for Marketing Planning and integrations within UKG’s marketing tech ecosystem.

You’ll evolve Marketing Planning into a scalable enterprise capability, connecting priorities, investment allocation, campaign development, execution, measurement, attribution, and performance.

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Operations, Campaign Management, Measurement, or Attribution.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing tech, data, integrations, and measurement architecture.
• Experience transforming manual processes into automated, scalable enterprise products.
• Hands-on with a major marketing automation platform (Eloqua, Marketo, or SFMC).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading product discovery, prioritization, and delivery.

Responsabilités

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across major marketing tech and ad tech.
• Eliminate manual handoffs and duplicated work across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data & Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Ops work with AI-assisted execution.
• Define product metrics for planning efficiency, velocity, and business impact.
• Shape an agentic AI-first vision for planning and attribution with governance.

Connaissances

Marketing Planning

Marketing Operations

Campaign Management

Measurement & Attribution

Marketing Technology

Integrations

Automation Platforms

Data Modeling

Product Discovery

Outils

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Description du poste

UKG is seeking an experienced Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, roadmap, and outcomes for Marketing Planning and integrations within UKG’s marketing tech ecosystem.

You’ll evolve Marketing Planning into a scalable enterprise capability, connecting priorities, investment allocation, campaign development, execution, measurement, attribution, and performance.