Lead Product Manager, Product-Led Growth (Onboarding & Adoption)

UNAVAILABLE; San Francisco (CA); Hybrid; USD 186,000 - 301,000; Full time

Benefits offered by this job

Bonus plan

RSUs

Health benefits

Job summary

DocuSign is seeking a Lead Product Manager to own the Product-Led Growth onboarding and adoption for millions of users. You will design activation loops, drive feature adoption, and accelerate Time-to-Value using AI to personalize journeys.

You will collaborate across UX, engineering, data science, and GTM teams to remove friction, run experiments, and own metrics like Activation Rate, Retention, and Adoption Depth. Hybrid work model.

Qualifications

• 12+ years of Product Management experience in SaaS (B2B/B2C)
• Experience actively using AI tools and frameworks to personalize user journeys
• Ability to translate customer insights into actionable engineering tasks

Responsibilities

• Define and execute a visionary PLG onboarding roadmap.
• Uncover friction points and build scalable product-led mechanisms.
• Identify and deploy AI capabilities to personalize growth experiences
• Collaborate with Engineering, Design, Product Marketing, Data Science, and Customer Success
• Plan and analyze rapid A/B and multivariate tests to optimize funnels
• Own growth metrics including Time-to-Value, Activation Rate, Retention and Adoption Depth

Skills

Product management

AI tools

Quantitative analytics

Cross-functional leadership

Onboarding optimization

Education

Bachelor's degree

Master's degree

Tools

Mixpanel

Amplitude

SQL

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you’ll do

We are looking for a Lead Product Manager to spearhead our Product-Led Growth (PLG) Onboarding & Adoption strategy. You will own the critical "first-mile" experience for millions of users—designing seamless activation loops, driving deep feature adoption, and radically accelerating Time-to-Value (TTV). This is not a traditional "feature delivery" PM role. We are looking for a high-agency, self-starting builder who treats product adoption like a science. You will operate at the intersection of UX, engineering, data science, and cross-functional go-to-market teams to remove user friction, test bold hypotheses, and leverage modern AI capabilities to deliver hyper-personalized user journeys at scale. If you thrive on owning outcomes over outputs, operating across organizational boundaries, and moving key metrics like Activation Rate, Feature Adoption, and Retention—this role is for you. You’ll have the autonomy, high-leverage ownership, and resources to build growth experiences that touch millions of users. If you're excited to push the boundaries of modern PLG using AI and experimentation, we’d love to talk to you.

This position is an individual contributor role reporting to the Sr. Director of Product Management – Product-Led Growth.

Responsibility

• Define and execute a visionary PLG roadmap focused on getting users to their "Aha!" moment as fast as possible
• Uncover friction points across user journeys and build scalable, product-led mechanisms that turn casual users into power users
• Identify and deploy cutting‑edge AI capabilities to build context‑aware, personalized growth experiences
• Act as a force multiplier across the company—partnering effortlessly with Engineering, Design, Product Marketing, Data Science, and Customer Success to clear roadblocks and execute fast
• Establish a high‑velocity experiment roadmap. Plan, execute, and analyze rapid A/B and multivariate tests to continuously optimize funnels
• Own key growth performance indicators including Time-to-Value (TTV), Activation Rate, Retention, and Feature Adoption Depth

Job Designation

Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor's degree
• 12+ years of Product Management experience with a proven history of moving key activation, adoption, and engagement metrics in a B2B or B2C SaaS environment
• Experience actively using and exploring AI tools and frameworks, viewing generative AI and ML not as buzzwords, but as core tools to personalize user journeys and rethink traditional onboarding paradigms
• Experience in quantitative product analytics (Mixpanel, Amplitude, SQL, etc.) and qualitative synthesis to back up intuition with data and clearly articulate the "why" behind your metrics
• Experience communicating vision, building cross‑functional alignment without formal authority, and translating complex customer insights into actionable engineering tasks

Preferred

• Master's degree
• Care deeply about solving real human problems and reducing cognitive load for users trying to get work done
• Take end‑to‑end ownership, spot hidden friction, and mobilize teams across organizational lines to get things done

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $186,100.00 - $300,550.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $178,900.00 - $262,825.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre‑established sales goals. Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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