Lead-Nurture Campaign Specialist

Farmers Group Inc.; United States; Remote; MXN 1,101,000 - 1,652,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Comprehensive benefits

Ongoing training and development

Job summary

Farmers Insurance is seeking a Marketing Consultant II to drive lead-nurture campaigns and optimize digital experiences for auto and home insurance products. You will manage multi-channel campaigns across email, SMS, and direct mail, collaborating with Marketing, Analytics, Operations, and Sales to improve engagement and conversions.

The role requires 4–6 years of hands-on marketing execution, strong project management, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 4–6 years of experience in marketing execution, lead nurturing, email marketing, or digital campaign management.
• Experience managing multi-channel campaigns from planning through launch and performance analysis.

Responsibilities

• Manage end-to-end lead-nurture campaigns across email, SMS, direct mail, and other touchpoints.
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch.
• Optimize customer journeys through improved personalization, messaging, timing, and channel coordination.
• Develop B2C acquisition content and B2B sales-enablement materials from concept through production.
• Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.
• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.
• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.
• Translate campaign data and customer insights into actionable recommendations.
• Develop test-and-learn plans to improve messaging, response rates, and customer experiences.
• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.

Skills

Lead nurturing

Email marketing

Multi-channel campaigns

Project management

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Job description

Farmers Insurance is seeking a Marketing Consultant II to drive lead-nurture campaigns and optimize digital experiences for auto and home insurance products. You will manage multi-channel campaigns across email, SMS, and direct mail, collaborating with Marketing, Analytics, Operations, and Sales to improve engagement and conversions.

The role requires 4–6 years of hands-on marketing execution, strong project management, and data-driven decision making.