Marketing Programs Lead: Strategy, Campaigns & Content

Indiana Farmers Insurance; United States; Hybride; USD 70 000 - 85 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k match

Paid time off

Parental leave

Day of Service

Educational incentives

Employee assistance program

Charitable matching funds

On-site fitness center

Résumé du poste

Indiana Farmers Insurance is seeking a Marketing Communications Program Manager to shape how associates, agency partners, members, and customers experience our brand. Lead high-impact programs, create meaningful communications, and turn insights into campaigns that grow the business.

The role oversees multichannel initiatives, product launches, and enterprise initiatives, using AI-enabled tools while maintaining brand standards. A bachelor’s degree and 5+ years in marketing are preferred.

Qualifications

• Bachelor’s degree preferred; associate degree with communications experience may be considered.
• Five or more years of marketing, advertising, public relations, or related communications experience.
• Experience developing campaigns, content, and communications across multiple channels.
• Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.
• Proficiency using Canva, Adobe Creative Cloud applications such as Photoshop, Illustrator, or InDesign, or comparable design software.
• Ability to use marketing metrics, segmentation concepts, experimentation methods, or business analytics tools to improve results.
• Clear written and verbal communication skills, with the ability to communicate effectively with peers, partners, and leaders in time‑sensitive situations.
• Ability to prioritize and manage multiple projects in a fast‑paced environment using sound judgment and personal accountability.
• Experience in insurance or financial services is preferred.

Responsabilités

• Lead marketing and communications initiatives from strategy through execution, including strategy briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
• Serve as a trusted marketing and communications partner for product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
• Develop clear, compelling narratives and materials for onboarding, company announcements, product launches, customer stories, and industry trends that reinforce the Indiana Farmers Insurance value proposition.
• Own assigned marketing channels and programs, including website, agency co‑op, partnerships, sponsorships, budgets, technology relationships, content, adoption, user experience, financial controls, and continuous improvement.
• Create impactful, accessible digital experiences across web, email, video, webinars, content marketing, social media, and emerging channels.
• Use campaign analytics, program performance, partner feedback, segmentation, and experimentation to improve engagement, personalization, efficiency, and business outcomes through a Test, Learn, Evolve mindset.
• Champion Indiana Farmers Insurance brand standards across digital, print, social, video, and co‑branded advertising, including appropriate use of the licensed Garfield property.
• Use AI‑enabled tools to improve planning, content development, analysis, and program operations while applying sound judgment and keeping people in control.

Connaissances

Marketing strategy

Campaign development

Vendor management

Content creation

Analytics & metrics

Communication skills

Time management

Insurance industry experience

Formation

Bachelor's degree preferred

Associate degree + communications experience considered

Outils

Canva

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Description du poste

Indiana Farmers Insurance is seeking a Marketing Communications Program Manager to shape how associates, agency partners, members, and customers experience our brand. Lead high-impact programs, create meaningful communications, and turn insights into campaigns that grow the business.

The role oversees multichannel initiatives, product launches, and enterprise initiatives, using AI-enabled tools while maintaining brand standards. A bachelor’s degree and 5+ years in marketing are preferred.