Senior Marketing Campaigns Lead - Multi-Channel (Insurance)

Capgemini; United States; Hybrid; USD 85.000 - 120.000; Vollzeit

Benefits dieser Stelle

Bonuses

Benefits package

Career development

Flexible work

Inclusive culture

Health Insurance

Pension Plan

Paid Time Off

Training & Development

Zusammenfassung

Capgemini seeks a Marketing Consultant II for an insurer client to lead end-to-end lead-nurture campaigns across email, SMS, direct mail, and other touchpoints. You will optimize customer journeys, coordinate segmentation, testing, and launch, and collaborate with cross-functional teams to deliver compliant, performance-driven campaigns.

The role combines campaign execution, customer journey thinking, and data-driven optimization in a flexible work setting with opportunities for growth.

Qualifikationen

• Bachelor’s degree in Marketing, Business, or a related field.

Aufgaben

• Manage end-to-end lead-nurture campaigns across email, SMS, direct mail.

Kenntnisse

Campaign management

Multi-channel marketing

Audience segmentation

Content development

Project management

Data analysis

Stakeholder management

UX/UI awareness

Compliance awareness

Agency/vendor coordination

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Jobbeschreibung

Capgemini seeks a Marketing Consultant II for an insurer client to lead end-to-end lead-nurture campaigns across email, SMS, direct mail, and other touchpoints. You will optimize customer journeys, coordinate segmentation, testing, and launch, and collaborate with cross-functional teams to deliver compliant, performance-driven campaigns.

The role combines campaign execution, customer journey thinking, and data-driven optimization in a flexible work setting with opportunities for growth.