FBS Mexico - Marketing Consultant II

Farmers Group Inc.; United States; Remote; MXN 1,101,000 - 1,652,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Comprehensive benefits

Ongoing training and development

Job summary

Farmers Insurance is seeking a Marketing Consultant II to drive lead-nurture campaigns and optimize digital experiences for auto and home insurance products. You will manage multi-channel campaigns across email, SMS, and direct mail, collaborating with Marketing, Analytics, Operations, and Sales to improve engagement and conversions.

The role requires 4–6 years of hands-on marketing execution, strong project management, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 4–6 years of experience in marketing execution, lead nurturing, email marketing, or digital campaign management.
• Experience managing multi-channel campaigns from planning through launch and performance analysis.

Responsibilities

• Manage end-to-end lead-nurture campaigns across email, SMS, direct mail, and other touchpoints.
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch.
• Optimize customer journeys through improved personalization, messaging, timing, and channel coordination.
• Develop B2C acquisition content and B2B sales-enablement materials from concept through production.
• Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.
• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.
• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.
• Translate campaign data and customer insights into actionable recommendations.
• Develop test-and-learn plans to improve messaging, response rates, and customer experiences.
• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.

Skills

Lead nurturing

Email marketing

Multi-channel campaigns

Project management

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Job description

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36309

Farmers– where ambition meets opportunity.

Farmers is known for more than its unforgettable jingle – it’s a team with a passion for purpose and making a real difference in people’s lives. Farmers employees deliver peace of mind when it matters most. The organization’s results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on the team. Farmers employees tackle challenges head-on, learn from every experience and measure their impact on the customers who trust them.

Join usand help power the success of Farmers. As a team member, you’ll collaborate with Farmers’ award-winning workforce, benefit from a culture of innovation and support and contribute to their mission of delivering protection and peace of mind to millions of U.S. customers.

We are seeking aMarketing Consultant II to execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products.

In this role, you will manage multi-channel campaigns across email, SMS, and direct mail, helping improve customer engagement, quote completion, lead conversion, and policy sales. You will collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, and channel partners to deliver accurate, compliant, and results-driven campaigns.

This opportunity is ideal for a hands-on marketing professional who combines campaign execution, customer journey thinking, project management, and data-driven optimization.

Essential Job Functions

What You’ll Do

• Manage end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints.
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch.
• Optimize customer journeys through improved personalization, messaging, timing, and channel coordination.
• Develop B2C acquisition content and B2B sales-enablement materials from concept through production.
• Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.
• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.
• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.
• Translate campaign data and customer insights into actionable recommendations.
• Develop test-and-learn plans to improve messaging, response rates, and customer experiences.
• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.

Education Requirements

Bachelor’s degree in Marketing, Business, or a related field.

Experience Requirements

• 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management.
• Experience managing multi-channel campaigns from planning through launch and performance analysis.
• Strong project management, stakeholder management, and cross-functional collaboration skills.
• Experience with audience segmentation, content development, campaign testing, and quality assurance.
• Ability to analyze campaign performance and recommend data-driven improvements.
• Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices.
• Experience working with agencies, vendors, sales teams, and internal business partners.
• Strong organizational, communication, problem-solving, and attention-to-detail skills.

Additional Qualification

• Knowledge of marketing compliance and brand-review processes is preferred.
• Experience in insurance or financial services is a plus.

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Benefits
This position offers a competitive compensation and benefits package designed to support your wellbeing, growth, and work–life balance. While specific benefits may vary by country and employee level, offerings generally include competitive salary opportunities, performance-based bonuses, comprehensive benefits, and ongoing training and development resources.

Important Hiring Conditions and Disclosures

By applying for this position, candidates acknowledge and agree that:

• Personal Data Processing:The personal data provided during the recruitment and selection process will be collected, processed, andretainedfor legitimate recruitment and compliance purposes,in accordance withapplicable data protection and privacy laws and FBS internal policies.
• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire.FBS does not sponsor or obtain work authorization unless explicitly stated.
• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not bepermittedto engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fullydisclosedand formally reviewedin accordance withFBS internalconflict‑of‑interestand external engagement policies prior to the start date or as soon as such circumstances arise.

Failure tocomply withthese conditions mayimpactthe hiring decision or employment continuation.

About Farmers Insurance
"Farmers Insurance®" and "Farmers®" are tradenames for a group of insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services products. Farmers Insurance Exchange, the largest of the three primary insurers that make up Farmers Insurance, is recognized as one of the largest U.S. companies on the 2025 Fortune 500 list. For more information about Farmers Insurance, visit Farmers.com.