Remote Marketing Programs Lead — Brand & Campaigns

Indiana Farmers Insurance; Indiana; Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Parental Leave

Employee Assistance Programs

Matching charitable contributions

On-site fitness center

Job summary

Indiana Farmers Insurance is seeking a Marketing Communications Program Manager to shape how associates, agency partners, members, and customers experience our brand. You will lead high-impact programs, create meaningful communications, and turn insights into campaigns that grow the business.

You will manage multichannel campaigns, collaborate across teams, and leverage data to continually improve engagement and performance.

Qualifications

• Bachelor’s degree preferred or an associate degree with substantial communications experience.
• 5+ years of marketing, advertising, public relations, or related communications experience.
• Experience developing campaigns, content, and communications across multiple channels.
• Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.

Responsibilities

• Lead marketing and communications initiatives from strategy through execution, including briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
• Partner for product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
• Develop clear narratives for onboarding, announcements, product launches, customer stories, and industry trends.
• Own marketing channels and programs, including website, partnerships, budgets, and analytics.
• Create digital experiences across web, email, video, webinars, and social media.
• Use analytics and experimentation to improve engagement, efficiency, and outcomes.

Skills

Canva

Adobe Creative Cloud

Written communication

Verbal communication

Project management

Education

Bachelor’s degree preferred

Tools

Photoshop

Illustrator

InDesign

Job description

Indiana Farmers Insurance is seeking a Marketing Communications Program Manager to shape how associates, agency partners, members, and customers experience our brand. You will lead high-impact programs, create meaningful communications, and turn insights into campaigns that grow the business.

You will manage multichannel campaigns, collaborate across teams, and leverage data to continually improve engagement and performance.