Lead Gen Specialist: Drive Qualified Leads & Opportunities

Broadridge Financial Solutions, Inc.; New York (NY); On-site; USD 48,000 - 52,000; Full time

Job summary

Broadridge is seeking a LeadGen Specialist to join the LeadGen team within the Global Sales, Marketing and Solutions Organization. The role involves contacting current and potential customers to generate and qualify leads, promote Broadridge’s products and services, and identify sales opportunities.

You will articulate Broadridge’s value proposition and assess lead viability for escalation within the sales organization.

Qualifications

• Solid communication skills and ability to articulate messages clearly.
• Ability to persuade others and influence decisions.
• Strong active listening and responsiveness to client needs.

Responsibilities

• Contact current or potential customers via telephone or email.
• Deliver promotional presentations to customers.
• Explain products or services and answer questions.
• Maintain records of customer accounts and contacts in Broadforce/Salesforce.
• Identify potential customers and generate qualified sales leads.
• Adjust sales pitch to target needs and interests.
• Schedule appointments for sales reps.
• Conduct client or market surveys.

Skills

Communication

Persuasion

Active listening

Service orientation

Clear written communication

Education

Bachelor's degree

Tools

Broadforce

Salesforce

Job description

Broadridge is seeking a LeadGen Specialist to join the LeadGen team within the Global Sales, Marketing and Solutions Organization. The role involves contacting current and potential customers to generate and qualify leads, promote Broadridge’s products and services, and identify sales opportunities.

You will articulate Broadridge’s value proposition and assess lead viability for escalation within the sales organization.