Strategic Lead Gen Specialist | Growth & Presentations

Broadridge Financial Solutions, Inc.; New York (NY); On-site; USD 48,000 - 52,000; Full time

Benefits offered by this job

Bonus Eligible

Benefits information

Job summary

Broadridge Financial Solutions, Inc. in New York, NY is seeking a LeadGen Specialist to contact current and potential customers, qualify leads, and promote Broadridge’s products and services.

You will deliver targeted presentations, manage accounts in Broadforce/Salesforce, and help shape sales strategies through client feedback. The role emphasizes clear communication, persuasive selling, and active listening to identify opportunities and escalate leads within the global sales organization.

Qualifications

• 1–2 years of experience in sales or lead generation.
• Bachelor’s degree required.
• Experience creating and delivering presentations.
• Strong written and verbal communication skills.
• Ability to persuade and listen actively.

Responsibilities

• Contact current or potential customer to promote products or services via telephone and/or email.
• Deliver promotional presentations to current or prospective customers.
• Explain products or services and answer questions from customers.
• Maintain records of customer accounts and contacts via Broadforce (salesforce.com).
• Record names, addresses, purchases, and reactions of prospects contacted.
• Identify potential customers and generate qualified sales leads.
• Adjust sales pitch to better target the needs and interests of specific individuals.
• Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
• Conduct client or market surveys to obtain information about potential customers.

Skills

1-2 years experience

Communication skills

Presentation skills

Persuasive & active listening

Education

Bachelor’s degree

Tools

Salesforce

Job description

Broadridge Financial Solutions, Inc. in New York, NY is seeking a LeadGen Specialist to contact current and potential customers, qualify leads, and promote Broadridge’s products and services.

You will deliver targeted presentations, manage accounts in Broadforce/Salesforce, and help shape sales strategies through client feedback. The role emphasizes clear communication, persuasive selling, and active listening to identify opportunities and escalate leads within the global sales organization.