Enterprise Lead Gen Strategist

Lands' End; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Lands’ End is seeking a results-driven Business Development Specialist to identify, analyze, and optimize lead generation strategies that support revenue growth. You’ll collaborate with Sales Leadership and Marketing to prioritize industries, target high-value accounts, and ensure seamless handoffs to BDEs.

Key activities include analyzing lead sources, prospecting with Salesforce/LinkedIn/ZoomInfo, and executing lead list strategies while monitoring KPIs and pipeline growth.

Qualifications

• 2+ years of experience in lead generation or sales development.
• Bachelor’s degree in Business or equivalent experience.
• Proven success working with high-performing teams.

Responsibilities

• Analyze and optimize lead sources from the Contact Center, LEBO website, and tradeshows.
• Research prospects using Salesforce, LinkedIn, and ZoomInfo to identify high-potential targets.
• Develop and execute lead list strategies aligned with BD priorities.
• Track KPIs and pipeline growth; monitor LinkedIn and ZoomInfo activity.
• Provide lead intelligence to support smooth handoffs to BDEs.

Skills

Salesforce

LinkedIn

Sales Navigator

ZoomInfo

Marketing Automation

Strategic Thinking

Collaboration

Cold Outreach

Education

Bachelor's degree in Business or equivalent experience

Tools

Salesforce

LinkedIn

ZoomInfo

Sales Navigator

Job description

Lands’ End is seeking a results-driven Business Development Specialist to identify, analyze, and optimize lead generation strategies that support revenue growth. You’ll collaborate with Sales Leadership and Marketing to prioritize industries, target high-value accounts, and ensure seamless handoffs to BDEs.

Key activities include analyzing lead sources, prospecting with Salesforce/LinkedIn/ZoomInfo, and executing lead list strategies while monitoring KPIs and pipeline growth.