Lead Generation Specialist (Hybrid- NYC)

Broadridge Output Solutions; New York (NY); On-site; USD 48,000 - 52,000; Full time

Benefits offered by this job

Bonus Eligible

Job summary

Broadridge in New York is seeking a LeadGen Specialist to join the Global Sales, Marketing and Solutions Organization. You will contact current and prospective customers to generate, qualify leads, and promote products and services, contributing to sales opportunities.

You will deliver tailored presentations, record customer interactions in Broadforce, and help evolve pitch books and client surveys. The role requires 1–2 years of experience, a Bachelor's degree, and strong communication and

Qualifications

• 1-2 years of experience preferred, Internal Broadridge experience or Management Training Program is a plus.
• Bachelor's degree required.
• Experience creating and delivering presentations is required.
• Experience in client services or sales support is a plus.
• Strong communication skills with the ability to convey information clearly, in writing and verbally.
• Ability to persuade, influence, and understand different perspectives; active listening is essential.

Responsibilities

• Contact current or potential customers to promote products or services via telephone and/or email.
• Deliver promotional presentations to current or prospective customers.
• Explain products or services and answer questions from customers.
• Maintain records of customer accounts and contacts via Broadforce (salesforce.com).
• Identify potential customers and generate qualified sales leads.
• Adjust sales pitch to better target the needs and interests of specific individuals.
• Schedule appointments for sales representatives to meet with prospective customers.
• Conduct client or market surveys to obtain information about potential customers.

Skills

Strong communication

Presentation skills

Persuasion

Active listening

Customer service mindset

Written communication

Education

Bachelor's degree

Job description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

The LeadGen Specialist will be a member of the LeadGen team within Broadridge's Global Sales, Marketing and Solutions Organization reporting to the Head of the LeadGen. The individual in this role will be responsible for contacting current and potential customers to generate and qualify leads, promote products and services, and identify sales opportunities. The LeadGen Specialist must be able to clearly and persuasively articulate Broadridge's value proposition, offerings and capabilities as well as be able to assess the viability of a lead and make a clear determination as to how and where these leads should be escalated amongst the broader sales organization. The individual in this role must also adapt quickly and have an interest in contributing to process improvement to continually evolve and enhance pitch books, presentations, and client surveys.

Job Responsibilities

• Contact current or potential customer to promote products or services via telephone and/or email
• Deliver promotional presentations to current or prospective customers
• Explain products or services and answer questions from customers
• Maintain records of customer accounts and contacts via Broadforce (salesforce.com). Record names, addresses, purchases, and reactions of prospects contacted
• Identify potential customers and generate qualified sales leads
• Adjust sales pitch to better target the needs and interests of specific individuals
• Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations
• Conduct client or market surveys to obtain information about potential customers

Qualifications

• 1-2 years of experience. Internal Broadridge experience, and/or experience within Broadridge's Management Training Program, Career Foundations Program preferred
• Bachelor's degree
• Experience creating and delivering presentations required
• Experience in client services, or sales support role a plus
• Strong communication skills with the ability to talk with others and convey information effectively; the ability to clearly articulate a message. Must also effectively communicate in writing as well as read and understand information.
• Ability to persuade others to change their minds or behavior; The ability to communicate information and ideas in speaking so others will understand and change their perspective and/or consider other perspectives
• Ability to demonstrate active listening. Take time to understand the points being made by others, ask questions as appropriate and not interrupt at inappropriate times. The ability to listen to and understand information and ideas presented through spoken words and sentences
• Must be service oriented and demonstrate capability to actively look for ways to help

Compensation Range: The hourly range for this position is between $35.00- $38.00 per hour. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible.

Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates everyone's unique perspective.

Use of AI in Hiring

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, natio