Lead-Gen Social Media Buyer (ROI Focus)

Corebridge Financial, Inc.; San Diego (CA); Vor Ort; USD 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Health and Wellness

401(k) with company match

Paid Time Off

Volunteer donations matching

Zusammenfassung

Corebridge Financial seeks a Digital Media Buyer to nurture, optimize, and grow media campaigns. You will drive new leads and written premium across social media, email marketing, paid search, and other channels, collaborating with the in‑house marketing team to hit weekly, monthly, and annual goals.

You will manage budgets, test creative concepts, and ensure compliant messaging while improving campaign performance and efficiency across platforms.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• Experience with paid social platforms and performance reporting.
• Familiarity with CAN-SPAM requirements and email marketing is a plus.

Aufgaben

• Execute and optimize digital media campaigns to drive high-quality leads.
• Lead budget pacing and align spend with media strategy and targets.
• Manage paid social campaigns including setup, audiences, testing, and reporting.
• Collaborate on creative concepts and coordinate asset development.
• Ensure compliance with brand and CAN-SPAM guidelines.
• Provide weekly, monthly performance insights to leadership.
• Identify new media partners and opportunities to scale lead volume.

Kenntnisse

Digital media buying

Paid social advertising

Performance marketing

Campaign optimization

Data-driven decision making

Negotiation skills

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field

Tools

Meta Ads Manager

Excel

Jobbeschreibung

Corebridge Financial seeks a Digital Media Buyer to nurture, optimize, and grow media campaigns. You will drive new leads and written premium across social media, email marketing, paid search, and other channels, collaborating with the in‑house marketing team to hit weekly, monthly, and annual goals.

You will manage budgets, test creative concepts, and ensure compliant messaging while improving campaign performance and efficiency across platforms.