Lead-Gen Digital Media Buyer (ROI Focus)

Corebridge Financial, Inc.; United States; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Volunteer hours

Employee assistance program

Matching charitable donations

Job summary

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns. This role focuses on driving new leads, written premium, across social media, email marketing, paid search, and other channels.

The Digital Media Buyer will plan, execute, optimize, analyze performance, collaborate on creative assets, and manage vendors, with weekly, monthly, and annual targets. The ideal candidate is curious, innovative, data-driven, and collaborative, with hands-on paid social

Qualifications

• Experience in digital media buying and lead generation.
• Ability to manage budgets and optimize campaigns.
• Experience with paid social platforms.
• Strong analytical and reporting skills.
• Excellent interpersonal and negotiation skills.
• Excellent Excel proficiency.
• Bachelor’s degree in Marketing or related field preferred.

Responsibilities

• Execute and optimize digital media campaigns to drive quality leads and written premium.
• Drive profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align with strategy and targets.
• Manage paid social campaigns including setup, targeting, testing, budgeting, optimization, and reporting.
• Support creation and management of social media pages and compliant customer responses.
• Identify and test new media partners and opportunities to expand lead volume and performance.
• Negotiate rates and terms across media models to maximize efficiency.
• Analyze campaign performance and provide data-driven optimizations.
• Provide routine reporting to leadership on performance and pacing trends.
• Share learnings and test results with the media team for cross-channel improvements.
• Monitor website domains and email creative for CAN-SPAM compliance.

Skills

Digital media buying

Performance marketing

Lead generation

Paid social

Campaign optimization

Budget management

Data analysis

Excel

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Advertising, or related field

Tools

Meta Ads Manager

Google Ads

CAN-SPAM compliance

Job description

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow media campaigns. This role focuses on driving new leads, written premium, across social media, email marketing, paid search, and other channels.

The Digital Media Buyer will plan, execute, optimize, analyze performance, collaborate on creative assets, and manage vendors, with weekly, monthly, and annual targets. The ideal candidate is curious, innovative, data-driven, and collaborative, with hands-on paid social