Performance Marketing Lead, MarTech & Analytics

Customertek; United States; Remote; USD 90,000 - 160,000; Full time

Job summary

Customertek is seeking a Performance Marketing Specialist with deep MarTech and analytics expertise to lead multi-channel paid acquisition across Google Ads, Meta, LinkedIn, X, TikTok, and programmatic DSPs. The role blends media buying, data strategy, and automation to drive measurable revenue growth.

The ideal candidate brings 5–8 years of hands-on performance marketing experience and mastery of GA4, BigQuery, SQL, and BI dashboards.

Qualifications

• 5–8 years hands-on performance marketing experience.
• Advanced knowledge of major ad platforms and tag management.
• Experience with GA4, BigQuery, SQL, and BI dashboards.

Responsibilities

• Design multi-channel acquisition strategies across Google Ads, Meta, LinkedIn, X, TikTok, and programmatic DSPs.
• Use first-party and offline data to improve bidding and efficiency.
• Implement automation via scripts, APIs, and platform integrations.
• Conduct incrementality testing and multivariate experiments.
• Lead CRO with landing pages, heatmaps, and analytics tools.
• Build cross-channel audience frameworks and predictive scoring.
• Develop and maintain data layer specifications and GTM containers.

Skills

Performance marketing

MarTech & analytics

Data-driven decision making

Education

Bachelor's or Master's in Marketing/Data Science/CS

Tools

GA4

BigQuery

Looker Studio

Tag Manager

Power BI

HubSpot

Salesforce

Marketo

Segment

Zapier

Job description

Customertek is seeking a Performance Marketing Specialist with deep MarTech and analytics expertise to lead multi-channel paid acquisition across Google Ads, Meta, LinkedIn, X, TikTok, and programmatic DSPs. The role blends media buying, data strategy, and automation to drive measurable revenue growth.

The ideal candidate brings 5–8 years of hands-on performance marketing experience and mastery of GA4, BigQuery, SQL, and BI dashboards.