Lead Marketing Analyst & Optimization - Onsite Atlanta

AT&T; Atlanta (GA); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and AD&D Insurance

Employee wellness programs

Employee discounts on AT&T plans

Job summary

AT&T in Atlanta seeks a Lead Marketing Analyst to optimize marketing investments and provide evidence-based recommendations. You will frame questions, design tests, and partner with Media, Brand, and Finance to drive strategy.

This full-time onsite role emphasizes cross-functional work, advanced analytics, and clear communication with senior leaders. Salary ranges and extensive benefits reflect the leadership level and location.

Qualifications

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field.
• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness.
• Experience with marketing mix modeling, incrementality testing, and experiment design.
• Proficiency in SQL; Python or R preferred.
• Strong ability to communicate complex findings to senior leaders.

Responsibilities

• Develop marketing strategies and forecast needs with strategic responses.
• Plan and execute campaigns across channels to meet business goals.
• Collaborate with product management and cross-functional teams on opportunities and impact.
• Prepare marketing activity reports and analyze results against objectives.
• Conduct financial analysis to allocate budgets and align with goals.

Skills

Marketing analytics

Media measurement

Advertising effectiveness

Marketing mix modeling

Incrementality testing

Experiment design

Education

Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field

Tools

SQL

Python/R

Job description

AT&T in Atlanta seeks a Lead Marketing Analyst to optimize marketing investments and provide evidence-based recommendations. You will frame questions, design tests, and partner with Media, Brand, and Finance to drive strategy.

This full-time onsite role emphasizes cross-functional work, advanced analytics, and clear communication with senior leaders. Salary ranges and extensive benefits reflect the leadership level and location.