Campaign Performance Analyst

Authority Brands

Atlanta (GA)

On-site

USD 70,000 - 90,000

Full time

5 hours ago

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Job summary

Authority Brands is seeking a Marketing Analyst to turn brand and customer data into actionable insights across a portfolio of home services brands. You will measure campaign performance, forecast results, and communicate findings to leadership to improve franchisee execution and business outcomes.

The role collaborates with Field Marketing and Operations, tracks metrics across channels, and supports asset management and vendor budgeting.

Qualifications

Bachelor’s degree in marketing, business analytics, finance, or related field, or equivalent practical experience.
3–5 years of experience in marketing analytics, BI, or performance reporting.
Experience with franchising, multi-location businesses, or home services preferred.
Strong ability to analyze performance across brands and markets.
Proficiency with CRM data, digital advertising platforms, call tracking, and web analytics.
Excel and BI tools (Power BI or Tableau) proficiency.
Ability to connect marketing results with operational outcomes and revenue impact.
Strong data quality and problem-solving skills with clear communication.

Responsibilities

Maintain and manage the unified 360-degree editorial calendar across web, email, social, video, and direct mail channels.
Track end-to-end asset production with internal teams and agency partners; ensure brand guidelines and timelines.
Organize, package, and distribute localized campaign toolkits (Digital, Direct Mail, Sponsorship assets).
Coordinate cross-functional launch schedules with PR, Digital, Social, and Customer Lifecycle teams.