Marketing Analytics & Campaign Performance Lead

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

Brothers Lawn Squad LLC is seeking a Marketing Analyst in Atlanta to transform customer and campaign data into clear, actionable insights that guide decisions and improve results across brands and local markets. You will measure performance, help leadership understand leads, booked jobs, acquisition, retention, and ROI.

Collaborating with Field Marketing and Operations, this role translates data into practical actions that boost franchisee execution and business performance.

Qualifications

• Bachelor's degree in marketing, business, analytics, finance, or a related field or equivalent practical experience.
• 3–5 years of experience in marketing analytics, business intelligence, or performance reporting; franchising, multi-location businesses, or home services preferred.
• Ability to analyze performance across multiple brands and markets while recognizing seasonality, customer behavior, and business model differences.
• Strong working knowledge of marketing measures, including lead volume, cost per lead, conversion, cost per booked job, customer acquisition cost, retention, and return on marketing investment.
• Experience working with CRM data, digital advertising platforms, call tracking, and web analytics; proficiency in Excel and reporting tools like Power BI or Tableau.
• Ability to connect marketing results with operational outcomes, including booked jobs, revenue, capacity, and franchisee unit performance.
• Strong data quality and problem-solving skills; ability to identify gaps or inconsistencies before drawing conclusions.
• Clear communication skills and the ability to turn complex findings into practical recommendations for brand, marketing, operations, and franchise leadership.

Responsibilities

• Campaign Operations & Execution: maintain a unified editorial calendar across web, email, social, video, and direct mail channels.
• Track end-to-end asset production with internal teams and agency partners, ensuring alignment with brand guidelines and timelines.
• Support Field Marketing Managers by organizing, packaging, and distributing localized campaign toolkits (Digital, Direct Mail, Sponsorship assets).
• Coordinate cross-functional launch schedules with PR, Digital, Social, and Customer Lifecycle teams to ensure synchronized campaign deployment.

Skills

Marketing analytics

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, analytics, finance, or related field

Tools

Power BI

Tableau

Excel

Job description

Brothers Lawn Squad LLC is seeking a Marketing Analyst in Atlanta to transform customer and campaign data into clear, actionable insights that guide decisions and improve results across brands and local markets. You will measure performance, help leadership understand leads, booked jobs, acquisition, retention, and ROI.

Collaborating with Field Marketing and Operations, this role translates data into practical actions that boost franchisee execution and business performance.