Lead, Digital Product & Conversion Strategy

Under Armour, Inc.; Salt Lake City (UT); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

Under Armour merchandise discounts

401(k) matching

Maternity and parental leave for FMLA-

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Digital Product Management focused on the Decide experience in the ecommerce journey.

You will own the roadmap, work with product, design, engineering, analytics, merchandising, and marketing to optimize conversion and consumer confidence. You will drive data-driven decisions, run A/B tests, and build dashboards to measure impact while collaborating across time zones.

Qualifications

• Experience using data to drive product decisions and measure impact.
• Experience in A/B testing, user research, and self-serve insights.
• Ability to influence priorities across global cross-functional partners.
• Ability to craft a compelling product narrative for executive audiences.
• Experience in agile environments from ideation through post-launch iteration.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Drive consumer confidence by shaping on-site product information and storytelling for purchase intent.
• Define success metrics for the Decide experience using data and benchmarks.
• Influence priorities and align with global cross-functional partners to connect to business outcomes.
• Stay ahead of ecommerce patterns and AI-driven capabilities to differentiate the evaluation experience.

Skills

Data-driven decisions

AB testing

User research

Executive communication

Agile product lifecycle

Education

Bachelor's degree in a relevant field

Master's degree

Typically 9 years of relevant work experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager for Digital Product Management focused on the Decide experience in the ecommerce journey.

You will own the roadmap, work with product, design, engineering, analytics, merchandising, and marketing to optimize conversion and consumer confidence. You will drive data-driven decisions, run A/B tests, and build dashboards to measure impact while collaborating across time zones.