Senior Digital Product Manager - Conversion & Discovery

Under Armour, Inc.; City of Albany (NY); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid "UA Give Back" Volunteer Days

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave

Health & fitness benefits, discounts

Job summary

Under Armour, a global athletic brand, seeks a Lead Product Manager for Digital. You will own the Decide web roadmap, collaborate across product, design, engineering, analytics and marketing, and drive data‑driven optimization to boost conversion.

You will translate product narratives into on‑site experiences, define success metrics, and align with cross‑functional partners across time zones to accelerate ecommerce growth while focusing on customer decision making and purchase progression.

Qualifications

• Bachelor's or Master's degree with expected years of relevant experience as outlined.
• Strong data-driven decision making and ability to derive insights from analytics.
• Experience driving product decisions and measuring impact across teams.

Responsibilities

• Own the Decide web roadmap from ideation through post-launch optimization.
• Shape on-site product storytelling to improve purchase intent and conversion.
• Define success metrics and monitor impact with qualitative and quantitative data.
• Align priorities across global cross-functional partners and time zones.
• Identify opportunities with emerging ecommerce patterns and AI-driven capabilities.

Skills

Data-driven decision making

A/B testing

User research

Analytics dashboards

Adobe Analytics

Datadog

Education

Bachelor's degree with typically 5 years of relevant experience

Master's degree with typically 3 years of relevant experience

Typically 9 years of relevant work experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, a global athletic brand, seeks a Lead Product Manager for Digital. You will own the Decide web roadmap, collaborate across product, design, engineering, analytics and marketing, and drive data‑driven optimization to boost conversion.

You will translate product narratives into on‑site experiences, define success metrics, and align with cross‑functional partners across time zones to accelerate ecommerce growth while focusing on customer decision making and purchase progression.