Growth-Focused Lead: Digital Product & Conversion

Under Armour, Inc.; Hagåtña (GU); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid UA Give Back volunteer days

Under Armour merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Digital Product Management to shape the Decide experience and optimize conversion across the early digital journey.

You will partner with product, design, engineering, analytics and marketing to deliver data-driven experiences that support product discovery and purchase. In this fully remote role, you will own the web roadmap, set success metrics, and drive continuous optimization across global teams.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience or equivalent.
• Experience using data to drive product decisions and measure impact including A/B testing.
• Ability to influence priorities and align across global cross-functional partners.
• Ability to craft a compelling product narrative for executive audiences.
• Experience in agile environments with ownership of roadmap delivery and optimization.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Drive consumer confidence by shaping on-site product information and storytelling to boost purchase intent.
• Define success metrics for the Decide experience using qualitative and quantitative data.
• Influence priorities and align with global cross-functional partners across time zones.
• Stay ahead of ecommerce patterns, AI-driven capabilities, and digital experience trends.

Skills

Data-driven decision making

A/B testing

User research

Dashboard storytelling

Executive communication

Education

Bachelor's degree in a relevant field

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager for Digital Product Management to shape the Decide experience and optimize conversion across the early digital journey.

You will partner with product, design, engineering, analytics and marketing to deliver data-driven experiences that support product discovery and purchase. In this fully remote role, you will own the web roadmap, set success metrics, and drive continuous optimization across global teams.