Remote Lead: Digital Product for Conversion & Discovery

Under Armour, Inc.; Topeka (KS); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

UA Volunteer Days

Merchandise Discounts

401(k) match

Maternity & Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Digital to own the Decide web roadmap, collaborate with product, design, engineering, analytics, merchandising, and marketing, and optimize the digital journey from discovery to purchase.

You will influence priorities and drive measurable improvements in conversion while shaping on-site storytelling and product information. The role emphasizes data-driven decision making, agile delivery, and executive-level communication across global

Qualifications

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree
• Experience using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self‑serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog.
• Proven ability to influence priorities and drive alignment across global cross‑functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones.
• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways — comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive‑level audiences.
• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post‑launch iteration, including ownership of roadmap delivery and continuous optimization.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long‑term platform investments with a test‑and‑learn approach that drives measurable improvements in customer decision‑making and purchase consideration.
• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on‑site — creating the conditions for customers to move forward with purchase intent.
• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships.
• Influence priorities and drive alignment across global cross‑functional partners — ensuring initiatives are well‑sequenced, clearly scoped, and connected to broader business outcomes.
• Stay ahead of emerging ecommerce patterns, AI‑driven capabilities, and digital experience trends — identifying opportunities to differentiate the product evaluation experience before they become table stakes.

Skills

Data-driven decisions

A/B testing

User research

Analytics dashboards

Executive communication

Agile product lifecycle

Education

Bachelor’s degree

Master’s degree

9+ years experience without degree

Tools

Datadog

Adobe Analytics

Job description

Under Armour, Inc. is seeking a Lead Product Manager for Digital to own the Decide web roadmap, collaborate with product, design, engineering, analytics, merchandising, and marketing, and optimize the digital journey from discovery to purchase.

You will influence priorities and drive measurable improvements in conversion while shaping on-site storytelling and product information. The role emphasizes data-driven decision making, agile delivery, and executive-level communication across global