Lead Digital Product Manager - Remote Conversion & Discovery

Under Armour, Inc.; Augusta (ME); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

UA Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager to own the Decide web roadmap and optimize early ecommerce journeys.

You will work cross-functionally with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that influence purchase decisions and conversion. In this fully remote role, you will define success metrics, leverage insights from Adobe Analytics and Datadog, and lead agile delivery across global teams.

Qualifications

• Experience in using data to drive product decisions and measure impact, with A/B testing and user research.
• Ability to influence priorities across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes.
• Strong product storytelling and executive-level communication across written and verbal formats.
• Experience working in agile environments with full product lifecycle ownership from ideation through iteration.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Balance long-term platform investments with a test-and-learn approach to drive customer decision-making and purchase consideration.
• Shape how product information and storytelling come together on-site to encourage purchase intent.
• Collaborate with product, design, engineering, analytics, merchandising, and marketing teams to deliver seamless, data-driven experiences.
• Define success metrics for the Decide experience using qualitative and quantitative data and benchmarks.
• Stay ahead of ecommerce patterns, AI-driven capabilities, and digital experience trends to differentiate the product evaluation experience.

Skills

Data-driven decisions

A/B testing

User research

Analytics dashboards

Executive communication

Agile development

Cross-functional collaboration

Product storytelling

Education

Bachelor's degree + 5 years experience

Master's degree + 3 years experience

9+ years experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager to own the Decide web roadmap and optimize early ecommerce journeys.

You will work cross-functionally with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that influence purchase decisions and conversion. In this fully remote role, you will define success metrics, leverage insights from Adobe Analytics and Datadog, and lead agile delivery across global teams.