Lead Digital Product Manager — Conversion & Discovery

Under Armour, Inc.; Helena (MT); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

Merchandise discounts

Competitive 401(k) matching

Maternity and parental leave

Health & fitness programs

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for the Decide experience, focusing on conversion and decision clarity in the early digital journey.

You will partner with product, design, engineering, analytics, merchandising, and marketing to deliver seamless, data-driven experiences that drive customer engagement and progression toward purchase. You will define success metrics, use qualitative and quantitative data, and influence priorities across teams and time zones while staying ahead

Qualifications

• Data-driven decision making and impact measurement, with tests and insights.
• Ability to self-serve insights and build dashboards using analytics tools.
• Influence priorities and align across global partners.
• Experience in agile environments across the full product lifecycle.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Shape on-site product storytelling to support purchase intent.
• Define success metrics for the Decide experience using qualitative and quantitative data.
• Coordinate with cross-functional partners across regions and time zones.
• Stay ahead of ecommerce trends and AI-driven capabilities to differentiate the experience.

Skills

Data-driven decisions

A/B testing

User research

Dashboards / Analytics

Influence stakeholders

Education

Bachelor's or Master's degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager for the Decide experience, focusing on conversion and decision clarity in the early digital journey.

You will partner with product, design, engineering, analytics, merchandising, and marketing to deliver seamless, data-driven experiences that drive customer engagement and progression toward purchase. You will define success metrics, use qualitative and quantitative data, and influence priorities across teams and time zones while staying ahead