Senior Digital PM - Remote & Conversion

Under Armour, Inc.; Juneau (AK); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

UA merchandise discounts

401(k) plan matching

Parental leave

Health & fitness programs

Job summary

Under Armour, Inc. is seeking a Lead Product Manager to own the Decide web roadmap and optimize the early digital journey. You will collaborate with product, design, engineering, analytics, merchandising, and marketing to boost conversion and customer engagement across the ecommerce experience.

The role emphasizes data-driven decision making, A/B testing, user research, and building dashboards to measure impact. This is a remote, fully distributed opportunity with competitive compensation.

Qualifications

• Bachelor's degree required with 5+ years of relevant experience or master's with 3+ years.
• Experience using data to drive product decisions and measure impact (A/B testing, user research).
• Ability to influence global partners and deliver product outcomes across teams and time zones.
• Proven storytelling to articulate project motivation, goals, and success paths for executives.
• Experience in agile environments with ownership of roadmap delivery and optimization.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Balance long-term investments with a test-and-learn approach to improve decision-making and purchase consideration.
• Shape on-site product information and storytelling to drive purchase intent and confidence.
• Define success metrics using qualitative/quantitative data and benchmarks to surface opportunities.
• Coordinate with global cross-functional partners to align priorities and outcomes.
• Identify opportunities to differentiate the product evaluation experience with emerging ecommerce patterns.

Skills

Data-driven decisions

A/B testing

User research

Dashboard storytelling

Cross-functional collaboration

Executive communication

Education

Bachelor's degree with typically 5 years of relevant experience

Master's degree with typically 3 years of relevant experience

Typically 9 years of relevant work experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager to own the Decide web roadmap and optimize the early digital journey. You will collaborate with product, design, engineering, analytics, merchandising, and marketing to boost conversion and customer engagement across the ecommerce experience.

The role emphasizes data-driven decision making, A/B testing, user research, and building dashboards to measure impact. This is a remote, fully distributed opportunity with competitive compensation.