Lead, Digital Product: Conversion & Discovery

Under Armour, Inc.; Boise (ID); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Volunteer days

Merchandise discounts

401(k) matching

Maternity & parental leave

Wellness programs

Job summary

Under Armour, Inc. is seeking a Lead, Digital Product Management to drive the Decide web experience from ideation to post-launch optimization.

This role partners with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that move shoppers toward purchase. You will shape product storytelling, define success metrics, and balance long-term platform investments with rapid test-and-learn experiments.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree
• Experience using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog.
• Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones.
• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways — comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences.
• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimization.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration.
• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site — creating the conditions for customers to move forward with purchase intent.
• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships.
• Influence priorities and drive alignment across global cross-functional partners — ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes.
• Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends — identifying opportunities to differentiate the product evaluation experience before they become table stakes.

Skills

Data-driven decisions

A/B testing

User research

Dashboards

Analytics tools

Agile

Education

Bachelor's degree

Master's degree

9 years experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead, Digital Product Management to drive the Decide web experience from ideation to post-launch optimization.

This role partners with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that move shoppers toward purchase. You will shape product storytelling, define success metrics, and balance long-term platform investments with rapid test-and-learn experiments.