Senior Digital Product Manager - Decide & Conversion Remote

Under Armour, Inc.; Cheyenne (WY); On-site; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid volunteer days

UA merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead, Digital Product Management to own the Decide web roadmap and drive data-driven improvements in the early ecommerce journey.

You will collaborate with product, design, engineering, analytics, merchandising, and marketing to deliver persuasive, data-informed experiences that convert visitors into customers. The role emphasizes shaping product storytelling, setting success metrics, and staying ahead of ecommerce trends, including AI-driven capabilities, while

Qualifications

• Data-driven approach to product decisions with measurable impact.
• Experience with A/B testing and user research.
• Ability to build dashboards and share insights with stakeholders.
• Ability to influence priorities across global teams.
• Strong storytelling for executive audiences.

Responsibilities

• Own Decide web roadmap from ideation to post-launch optimization.
• Shape on-site product information and storytelling to boost purchase intent.
• Define success metrics using qualitative and quantitative data.
• Align priorities across global cross-functional partners.
• Monitor ecommerce trends and AI-enabled capabilities for differentiation.

Skills

Data-driven decisions

A/B testing

Executive communication

Agile product lifecycle

Education

Bachelor's degree with 5+ years experience

Master's degree with 3+ years experience

9 years experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead, Digital Product Management to own the Decide web roadmap and drive data-driven improvements in the early ecommerce journey.

You will collaborate with product, design, engineering, analytics, merchandising, and marketing to deliver persuasive, data-informed experiences that convert visitors into customers. The role emphasizes shaping product storytelling, setting success metrics, and staying ahead of ecommerce trends, including AI-driven capabilities, while