Senior Creative Strategist

Expedia; West Hollywood (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Expedia Group is seeking a Senior Creative Strategist to lead high-impact creative across paid social, display, and programmatic channels. You will align upstream business objectives with creative output, collaborating with Integrated Marketing, Growth, and Creative teams to drive performance and brand impact.

You will own channel-specific strategies, oversee production with internal designers and agencies, and push innovative formats including AI-enabled opportunities.

Qualifications

• 10+ years in creative strategy.
• 3+ years focused on performance marketing assets and channels.

Responsibilities

• Lead creative strategy for paid performance channels (Meta, YouTube, TikTok, Pinterest, Display, Paid Search).
• Connect business objectives to downstream creative output and asset briefs.
• Develop channel-specific strategies with platform knowledge and format innovation.
• Ensure brand alignment while meeting channel performance best practices.
• Present strategy and insights to cross-functional partners and leadership.
• Build channel-native creative with platform studios and BI-enabled opportunities.
• Represent the brand in platform conversations and pilot first-to-market formats.
• Collaborate with internal teams and agencies to deliver assets across formats.
• Analyze performance data and translate insights into creative improvements.
• Maintain asset libraries for localization and testing.

Skills

Creative Strategy

Performance Marketing

Platform Knowledge

Cross-functional Collaboration

Leadership

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the team

We are seeking a seasoned Senior Creative Strategist to lead the development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. This role blends creative excellence with strategic depth - not only ensuring campaigns look exceptional and drive measurable business outcomes, but also shaping how we show up on the platforms where our audiences live.

As a key connector between Integrated Marketing, Growth Marketing, and Creative teams, you will connect upstream business objectives and brand priorities to downstream creative output - ensuring nothing gets lost in translation between the brief and the asset. Equally important, you will partner with the Creative Director and tech platform partners to develop innovative creative programs and first-to-market opportunities that give us a competitive edge. With a strong creative strategy background, in-house experience, and the ability to manage agencies and internal designers, you'll bring structure, collaboration, and strategic ambition to our performance creative function. Above all, you'll be focused on driving creative performance results.

In this role, you will focus on:

Creative Strategy & Development

• Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search - with a point of view on how each channel should be used distinctively, not interchangeably
• Connect upstream business objectives and brand priorities to downstream creative output, ensuring nothing gets lost in translation between the brief and the asset
• Develop channel-specific creative strategies that reflect deep platform knowledge, audience behavior, and format innovation
• Ensure creative aligns with brand identity while meeting channel-specific performance best practices
• Present creative strategy recommendations and performance insights to cross-functional partners and leadership

Platform Partnerships & Innovation

• Build channel-native creative and unlock value-add innovation with platform studios - Meta, YouTube, TikTok, Pinterest - ensuring EG shows up with intention within those ecosystems
• Proactively identify and develop creative opportunities through platform betas, funded innovation programs, creator ecosystems, and AI capabilities that accelerate EG's creative transformation
• Represent the brand in platform conversations, bringing internal briefs and business objectives to the table and returning with bespoke opportunities that unlock value
• Partner with Growth and Brand teams to pilot first-to-market formats, translate platform learnings into scalable playbooks, and ensure EG is consistently positioned as a preferred creative partner
• Stay ahead of platform roadmaps, algorithm shifts, and creative product launches to influence our strategy before trends become table stakes

Creative Production

• Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life with creative excellence and performance alignment
• Oversee end-to-end production of creative assets including static, motion, video, creator/UGC, and app store visuals
• Maintain creative asset libraries to support efficient versioning, localization, and testing processes

Performance Optimization

• Partner with Growth, channel platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements
• Implement and manage structured creative testing frameworks (A/B, multivariate)
• Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness
• Focus on business impact metrics such as iROAS, conversion rate, and CPA to ensure creative work contributes directly to growth goals

Cross-Functional Collaboration

• Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency across touchpoints
• Act as the creative lead and point of contact for agency and production partners
• Build strong relationships with internal and external stakeholders, including platform partners

Experience and qualifications

10+ years in creative strategy, with at least 3+ years focused on performance marketing assets and channel