Remote Principal: Competitive Intelligence & Win/Loss

pofft Technology Inc.; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

pofft Technology Inc. seeks a senior professional to own Competitive Intelligence and Win/Loss within Product Marketing. You will lead end-to-end win/loss programs, gather evidence, and translate insights into strategy and field enablement.

You will partner with PMMs to shape positioning and roadmaps with data-driven guidance. The role demands strong synthesis, writing, and the ability to present uncomfortable truths with evidence.

Qualifications

• 8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS.
• Hands-on win/loss experience. Designing the program, running interviews and coding results.

Responsibilities

• Own the win/loss program end to end with interviews, coding and readouts for product and executives.
• Own competitive positioning and differentiation with evidence-backed claims.
• Perform structural market analysis: how buyers assemble stacks, substitutions, converging categories.
• Develop field enablement materials: battlecards, talking points, trap-setting questions.
• Ensure claims discipline for competitive material by sourcing verifiable numbers.
• Monitor competition and alerting, owning tooling and what reaches the field.
• Input to roadmap, pricing and packaging, and analyst relations to shape what we build and how we price.

Skills

Competitive intelligence

Product marketing

Win/Loss

Synthesis

Writing

B2B SaaS

Job description

pofft Technology Inc. seeks a senior professional to own Competitive Intelligence and Win/Loss within Product Marketing. You will lead end-to-end win/loss programs, gather evidence, and translate insights into strategy and field enablement.

You will partner with PMMs to shape positioning and roadmaps with data-driven guidance. The role demands strong synthesis, writing, and the ability to present uncomfortable truths with evidence.