Lead, Marketing Analytics & Data Modeling

Bloom Ads Global Media Group; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Bloom Ads is seeking an Associate Director Data & Analytics to elevate our marketing analytics offering within the Data & Analytics team. You will manage a growing team, develop statistical models for client campaigns, and directly influence media optimization and ROI across platforms.

The role blends technical modeling, hands-on programming, and client engagement in a fast-paced agency environment. Previous agency or consulting leadership experience is required.

Qualifications

• Advanced degree in statistics, data science, or related field.
• 5+ years in data & analytics within agency/consulting.
• Proficiency with Python, R and SQL for modeling and analysis.

Responsibilities

• Lead and mentor analysts and develop analytics framework.
• Develop and productionize models for media optimization and ROI.
• Collaborate with clients, account and media teams on challenges.
• Oversee data processes, automation, and cross-functional inputs.
• Design marketing mix models and attribution algorithms.
• Report to VP Advanced Analytics with client liaison.

Skills

Python

R

SQL

Leadership

Marketing analytics

Education

Master's degree in Statistics or Data Science

Bachelor's degree in Mathematics/Statistics/Data Science

Tools

Pandas, NumPy

R packages

SQL databases

Excel / BI tools

Job description

Bloom Ads is seeking an Associate Director Data & Analytics to elevate our marketing analytics offering within the Data & Analytics team. You will manage a growing team, develop statistical models for client campaigns, and directly influence media optimization and ROI across platforms.

The role blends technical modeling, hands-on programming, and client engagement in a fast-paced agency environment. Previous agency or consulting leadership experience is required.