Lead, BI & Digital Data Architecture

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Royal Caribbean Group seeks a Lead, Business Intelligence to own tagging and data collection across its digital ecosystem from Tealium iQ to EventStream. You will shape the Data Layer, define schema, and partner with Web, Analytics and Media teams to enable accurate measurement and activation.

Ideal candidates have 5+ years in tag management, deep knowledge of data governance, and strong collaboration skills to translate business needs into technical tagging specs.

Qualifications

• Bachelor's degree in information systems, computer science, marketing technology, or related field.
• 5+ years of hands-on tag management experience with enterprise tools.
• Experience with Tealium iQ and Tealium EventStream.
• Experience with Data Layer architecture.
• Strong data quality and governance capabilities.
• Excellent cross-functional communication and collaboration.
• Knowledge of privacy and governance implications in web data collection.

Responsibilities

• Manage Tealium iQ and EventStream environments, permissions, workflows and tag governance.
• Develop and deploy new tags, pixels, and event mappings for Web Product, Analytics and Digital Media.
• Maintain and enhance the Data Layer for accuracy and readiness for activation.
• Stay aligned with the Web Team roadmap and assess impacts on tagging and data collection.
• Collaborate with the Media Team for tracking, audience creation, attribution and measurement.
• Consult with stakeholders on Data Layer availability and usage for analytics.
• Translate requirements into tagging specifications with governance in mind.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure tagging complies with privacy, consent, and governance; escalate risks.

Skills

Tealium iQ

Tealium EventStream

Data Layer architecture

Digital Analytics

Stakeholder collaboration

Privacy & governance

Education

Bachelor's degree or equivalent

Tools

Adobe Analytics

Adobe Target

Google Tag Manager

Job description

Royal Caribbean Group seeks a Lead, Business Intelligence to own tagging and data collection across its digital ecosystem from Tealium iQ to EventStream. You will shape the Data Layer, define schema, and partner with Web, Analytics and Media teams to enable accurate measurement and activation.

Ideal candidates have 5+ years in tag management, deep knowledge of data governance, and strong collaboration skills to translate business needs into technical tagging specs.